Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Profession 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Eric Viardot 作者

Artech House Publishers

译者

2004-06 出版日期

324 页数

USD 85.00 价格

Hardcover

丛书系列

9781580537001 图书编码

Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Profession 在线电子书图书标签: marketing high-tech_firms MKT English

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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

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