Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Profession pdf epub mobi txt 电子书下载 2025

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出版者:Artech House Publishers

作者:Eric Viardot

出品人:

页数:324

译者:

出版时间:2004-06

价格:USD 85.00

装帧:Hardcover

isbn号码:9781580537001

丛书系列:

图书标签:

marketing
high-tech_firms
MKT
English

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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.