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Framework for Marketing Management, A (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Philip Kotler 作者

Prentice Hall

譯者

2008-03-06 出版日期

384 頁數

USD 132.00 價格

Paperback

叢書系列

9780136026600 圖書編碼

Framework for Marketing Management, A (4th Edition) 在線電子書圖書標籤: Management Marketing

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發表於2024-11-27

Framework for Marketing Management, A (4th Edition) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Framework for Marketing Management, A (4th Edition) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Framework for Marketing Management, A (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Framework for Marketing Management, A (4th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Framework for Marketing Management, A (4th Edition) 在線電子書圖書描述

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Framework for Marketing Management, A (4th Edition) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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