Entry Strategies for International Markets 在线电子书 图书标签: MKT
发表于2024-12-24
Entry Strategies for International Markets 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
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Entry Strategies for International Markets 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024