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Root, Franklin R. 作者

译者

1998-10 出版日期

288 页数

336.00元价格

丛书系列

9780787945718 图书编码

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Entry Strategies for International Markets 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

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