Marketing 3.0

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The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past

Examines companies that are ahead of the curve, such as S. C. Johnson

Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

出版者:Wiley
作者:Philip Kotler
出品人:
页数:208
译者:
出版时间:2010-5-3
价格:USD 24.95
装帧:Hardcover
isbn号码:9780470598825
丛书系列:
图书标签:
  • Marketing 
  • 营销 
  • 市场营销 
  • Branding 
  • 市场 
  • Kotler 
  • corporate-communication 
  • 美國 
  •  
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

点击链接进入中文版:

营销革命3.0:从产品到顾客,再到人文精神

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一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是...  

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PPT式的书页形式,使内容一目了然,很赞; 总结起来,主旨大概是: 1、21世纪,企业进入了营销3.0时代; 2、参与化时代的来临,催生了合作营销的方式;营销开始演变为邀请消费者参与产品开发和信息沟通等活动; 全球化矛盾时代,催生的不是大一...  

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营销,小到个人大到一个社会团体都是离不开的,对于公司来说更是被掌控了企业生命力的一把利剑,营销工作做得好不好,直接关系到企业的生存和发展,营销变革也应该随着大的社会经济形势的变化而做出相应的调整。 这是一本每个小人物的企业领导者都应该掌握了大营销方...  

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法国经济和政治学家雅克•阿塔利在其著作《21世纪词典》中,对品牌做了如下的解释:永恒的品牌是那些能够代表世界视野,使消费者能够从中永远找到自我的品牌,并在购买他们之后,有一种归属这个特殊群体的感觉。如代表活力的可口可乐,代表能力的IBM,代表自我超越的耐...  

用户评价

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I agree with that a marketer is a socialist in the future~~~

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终于用三天时间结果了Marketing3.0,如果这本书是一个人,这本书就是一个极其讲究原则,坚守从一而终理论的大叔

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road map of mkting

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MKT 3.0非常适合给aiesecer看呵呵,其实aiesec已经做得很不错了~

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My entry-level book to marketing

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