Marketing 3.0

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The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past

Examines companies that are ahead of the curve, such as S. C. Johnson

Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

出版者:Wiley
作者:Philip Kotler
出品人:
页数:208
译者:
出版时间:2010-5-3
价格:USD 24.95
装帧:Hardcover
isbn号码:9780470598825
丛书系列:
图书标签:
  • Marketing 
  • 营销 
  • 市场营销 
  • Branding 
  • 市场 
  • Kotler 
  • corporate-communication 
  • 美國 
  •  
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

点击链接进入中文版:

营销革命3.0:从产品到顾客,再到人文精神

具体描述

读后感

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科特勒从正面宏观的营销给我新的启迪。营销不仅仅是针对客户,而是全方位的,从一个人到企业到顾客到合作伙伴到社会价值。通过标志-价值观-故事,深度的传递,所有相关者和潜在相关者保持参与。从定位到竞争战略到具体的创意事件理念,深入的进行一层层的剖析。读完后,感慨万...  

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一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是...  

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这是一个急躁的时代,中国企业以一种惨烈的态势发起或者应对着一场场的价格战、渠道战、广告战、产品战甚至是品牌战。从改革开放起,中国企业开始了打破计划经济的市场化运营模式,发源于欧美的营销理论开始指导中国本土企业的营销战略。以4P、4C、4R等为代表的理论被中国企业...  

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这大概是我这两年较少的追新之书,买来,一口气看完第一遍,再用思维导图温习了一遍,做完思维导图已至凌晨三点多,再发到微博,分享给网友。这是我去年养成的一个阅读习惯,通常这样的两遍阅读,会让我对一本书基本吃透。 对于这本《营销革命3.0——从产品到顾客,再到人文...  

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PPT式的书页形式,使内容一目了然,很赞; 总结起来,主旨大概是: 1、21世纪,企业进入了营销3.0时代; 2、参与化时代的来临,催生了合作营销的方式;营销开始演变为邀请消费者参与产品开发和信息沟通等活动; 全球化矛盾时代,催生的不是大一...  

用户评价

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The bible of marketing.

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My entry-level book to marketing

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road map of mkting

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终于用三天时间结果了Marketing3.0,如果这本书是一个人,这本书就是一个极其讲究原则,坚守从一而终理论的大叔

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此书的strategy说的还是比较认可的

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