Marketing 3.0 pdf epub mobi txt 电子书 下载 2025
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past
Examines companies that are ahead of the curve, such as S. C. Johnson
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
- Marketing
- 营销
- 市场营销
- Branding
- 市场
- Kotler
- corporate-communication
- 美國
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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营销革命3.0:从产品到顾客,再到人文精神
具体描述
读后感
PPT式的书页形式，使内容一目了然，很赞； 总结起来，主旨大概是： 1、21世纪，企业进入了营销3.0时代； 2、参与化时代的来临，催生了合作营销的方式；营销开始演变为邀请消费者参与产品开发和信息沟通等活动； 全球化矛盾时代，催生的不是大一...
评分用户评价
road map of mkting
评分My entry-level book to marketing
评分MKT 3.0非常适合给aiesecer看呵呵，其实aiesec已经做得很不错了~
评分Basically the topics covered has no difference with what I learnt before. Below expectation. Social marketing is now so hot and hasn't been researched further or listed many fresh business cases.
评分road map of mkting
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