Marketing 3.0

Marketing 3.0 pdf epub mobi txt 電子書 下載2025

The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.

Explains the future of marketing, along with why most marketers are stuck in the past

Examines companies that are ahead of the curve, such as S. C. Johnson

Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"

In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

出版者:Wiley
作者:Philip Kotler
出品人:
頁數:208
译者:
出版時間:2010-5-3
價格:USD 24.95
裝幀:Hardcover
isbn號碼:9780470598825
叢書系列:
圖書標籤:
  • Marketing 
  • 營銷 
  • 市場營銷 
  • Branding 
  • 市場 
  • Kotler 
  • corporate-communication 
  • 美國 
  •  
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

點擊鏈接進入中文版:

營銷革命3.0:從産品到顧客,再到人文精神

具體描述

讀後感

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一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是...  

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PPT式的书页形式,使内容一目了然,很赞; 总结起来,主旨大概是: 1、21世纪,企业进入了营销3.0时代; 2、参与化时代的来临,催生了合作营销的方式;营销开始演变为邀请消费者参与产品开发和信息沟通等活动; 全球化矛盾时代,催生的不是大一...  

用戶評價

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此書的strategy說的還是比較認可的

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MKT 3.0非常適閤給aiesecer看嗬嗬,其實aiesec已經做得很不錯瞭~

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road map of mkting

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My entry-level book to marketing

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To the next generation of Marketers who will enhance the social and environmental contributions of the marketing discipline.

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