The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past
Examines companies that are ahead of the curve, such as S. C. Johnson
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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營銷革命3.0:從産品到顧客,再到人文精神
一个星期读完这本书,为以前几本书的阅读做了一个confirmation。本书开宗明义地强调了人文精神和社会责任感对企业长久发展的重要作用。 使命愿景价值观,都是务虚的东西,往往不被“务实”的中国企业所重视。然而,正如同道是阴阳两面的一体不二,务实和务虚,对于一家...
評分一个星期读完这本书,为以前几本书的阅读做了一个confirmation。本书开宗明义地强调了人文精神和社会责任感对企业长久发展的重要作用。 使命愿景价值观,都是务虚的东西,往往不被“务实”的中国企业所重视。然而,正如同道是阴阳两面的一体不二,务实和务虚,对于一家...
評分MKT 3.0非常適閤給aiesecer看嗬嗬,其實aiesec已經做得很不錯瞭~
评分此書的strategy說的還是比較認可的
评分此書的strategy說的還是比較認可的
评分My entry-level book to marketing
评分My entry-level book to marketing
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