[作者介绍]

冯启思

 纽约大学统计学教授，先后毕业于剑桥大学、哈佛大学和普林斯顿大学。

 视频分享网站Vimeo商业智能分析副总裁，在市场营销和广告业务中，拥有超过15年应用统计学的经验，曾任职于美国天狼星卫星广播公司、美国运通公司、[x+1]公司、Exodus通信公司、美国圣思网络公司等知名企业。

 广受赞誉的人气博客“垃圾图表”（Junkcharts.typepad.com）作者，率先就大众传媒领域的数据和图表进行了重要研究。

WHAT ARE THE ODDS YOU'LL WIN THE LOTTERY?

How long will your kids wait in line at Disney World? Who decides that “standardized tests” are fair? Why do highway engineers build slow-moving ramps? What does it mean, statistically, to be an “Average Joe”? NUMBERS RULE YOUR WORLD

In the popular tradition of eye-opening bestsellers like Freakonomics, The Tipping Point, and Super Crunchers, this fascinating book from renowned statistician and blogger Kaiser Fung takes you inside the hidden world of facts and figures that affect you every day, in every way. These are the statistics that rule your life, your job, your commute, your vacation, your food, your health, your money, and your success. This is how engineers calculate your quality of living, how corporations determine your needs, and how politicians estimate your opinions. These are the numbers you never think about-even though they play a crucial role in every single aspect of your life. What you learn may surprise you, amuse you, or even enrage you. But there's one thing you won't be able to deny: Numbers Rule Your World… "An easy read with a big benefit."

—Fareed Zakaria, CNN "For those who have anxiety about how organization data-mining is impacting their world, Kaiser Fung pulls back the curtain to reveal the good and the bad of predictive analytics."

—Ian Ayres,Yale professor and author of Super Crunchers: Why Thinking By Numbers is the New Way to Be Smart

"A book that engages us with stories that a journalist would write, the compelling stories behind the stories as illuminated by the numbers, and the dynamics that the numbers reveal."

—John Sall, Executive Vice President, SAS Institute "Little did I suspect, when I picked up Kaiser Fung's book, that I would become so entranced by it - an illuminating and accessible exploration of the power of statistical analysis for those of us who have no prior training in a field that he explores so ably."

—Peter Clarke, author of Keynes: The Rise, Fall, and Return of the 20th Century's Most Influential Economist "A tremendous book. . . . If you want to understand how to use statistics, how to think with numbers and yet to do this without getting lost in equations, if you've been looking for the book to unlock the door to logical thinking about problems, well, you will be pleased to know that you are holding that book in your hands."

—Daniel Finkelstein, Executive Editor, The Times of London "I thoroughly enjoyed this accessible book and enthusiastically recommend it to anyone looking to understand and appreciate the role of statistics and data analysis in solving problems and in creating a better world."

—Michael Sherman, Texas A&M University, American Statistician