[作者介紹]

馮啓思

 紐約大學統計學教授，先後畢業於劍橋大學、哈佛大學和普林斯頓大學。

 視頻分享網站Vimeo商業智能分析副總裁，在市場營銷和廣告業務中，擁有超過15年應用統計學的經驗，曾任職於美國天狼星衛星廣播公司、美國運通公司、[x+1]公司、Exodus通信公司、美國聖思網絡公司等知名企業。

 廣受贊譽的人氣博客“垃圾圖錶”（Junkcharts.typepad.com）作者，率先就大眾傳媒領域的數據和圖錶進行瞭重要研究。

WHAT ARE THE ODDS YOU'LL WIN THE LOTTERY?

How long will your kids wait in line at Disney World? Who decides that “standardized tests” are fair? Why do highway engineers build slow-moving ramps? What does it mean, statistically, to be an “Average Joe”? NUMBERS RULE YOUR WORLD

In the popular tradition of eye-opening bestsellers like Freakonomics, The Tipping Point, and Super Crunchers, this fascinating book from renowned statistician and blogger Kaiser Fung takes you inside the hidden world of facts and figures that affect you every day, in every way. These are the statistics that rule your life, your job, your commute, your vacation, your food, your health, your money, and your success. This is how engineers calculate your quality of living, how corporations determine your needs, and how politicians estimate your opinions. These are the numbers you never think about-even though they play a crucial role in every single aspect of your life. What you learn may surprise you, amuse you, or even enrage you. But there's one thing you won't be able to deny: Numbers Rule Your World… "An easy read with a big benefit."

—Fareed Zakaria, CNN "For those who have anxiety about how organization data-mining is impacting their world, Kaiser Fung pulls back the curtain to reveal the good and the bad of predictive analytics."

—Ian Ayres,Yale professor and author of Super Crunchers: Why Thinking By Numbers is the New Way to Be Smart

"A book that engages us with stories that a journalist would write, the compelling stories behind the stories as illuminated by the numbers, and the dynamics that the numbers reveal."

—John Sall, Executive Vice President, SAS Institute "Little did I suspect, when I picked up Kaiser Fung's book, that I would become so entranced by it - an illuminating and accessible exploration of the power of statistical analysis for those of us who have no prior training in a field that he explores so ably."

—Peter Clarke, author of Keynes: The Rise, Fall, and Return of the 20th Century's Most Influential Economist "A tremendous book. . . . If you want to understand how to use statistics, how to think with numbers and yet to do this without getting lost in equations, if you've been looking for the book to unlock the door to logical thinking about problems, well, you will be pleased to know that you are holding that book in your hands."

—Daniel Finkelstein, Executive Editor, The Times of London "I thoroughly enjoyed this accessible book and enthusiastically recommend it to anyone looking to understand and appreciate the role of statistics and data analysis in solving problems and in creating a better world."

—Michael Sherman, Texas A&M University, American Statistician