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Promotion Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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John J. Burnett 作者

Houghton Mifflin College Div (June 1992)

译者

出版日期

640 页数

$71.08 价格

丛书系列

9780395565537 图书编码

Promotion Management 在线电子书图书标签: marketingstudy advertisting

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Promotion Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Product Description

Based on a real-world promotion strategy model, this text reflects the way in which a promotion strategy is created and executed. From a managerial approach, it explains the key concepts of contemporary promotion, focusing on the planning, organizing, leading, and controlling functions. The book also looks at the evolving industry of promotion management, examining recent developments such as financial accountability, cost containment, segmented target markets and foreign market expansion. Emerging concepts such as international promotion, direct marketing, and sales promotion as a primary promotion device, are also addressed

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