Just My Type

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Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.

Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.

出版者:Penguin Group (USA) Incorporated
作者:Simon Garfield
出品人:
页数:356
译者:
出版时间:2011-9-1
价格:USD 27.50
装帧:Hardcover
isbn号码:9781592406524
丛书系列:
图书标签:
  • 字体 
  • 设计 
  • 平面设计 
  • 艺术 
  • design 
  • Graphic_design 
  • 英文原版 
  • 众包翻译 
  •  
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A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

具体描述

读后感

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在《机械复制时代的艺术作品》中,本雅明提到,早在文字能够印刷之前,木刻技术已经实现了对版画等艺术作品的复制,而后石印术和摄影术又分别二度改变了文献和形象复制领域的面貌。里头最著名的一个论述是,当现代工业技术可以轻而易举地进行制模、影印、刷版等流程操作之后,...  

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一开始得知这本书要出中文版还是挺高兴的,买回来两天一口气读完,发现不少低级错误:例如288页左上 302页插图旁 其他的小错误比如字体 行间距也有问题。比较讽刺,一本介绍字体和排版印刷有关的书犯排版印刷的错误。另外,本书的两位译者都不是专业翻译人士,这方面经验还是...  

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不错的知识书,只是最好对着字体看,作者如果能把每种提到的字体都有一段就更好了 不错的知识书,只是最好对着字体看,作者如果能把每种提到的字体都有一段就更好了 不错的知识书,只是最好对着字体看,作者如果能把每种提到的字体都有一段就更好了 不错的知识书,只...  

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是通过《字谈字畅》认识的这本书和译者的,虽然之前也听闻过字节社和TIB(Type is Beautiful),但是对于字体的认识停留在衬线和非衬线和各个字体名字还有声名在外的Helvetica等几个西文字体。我想这可能也和中文的语境有关,但是无知并不能怪环境。 就像我们小时候最开始学一...  

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by卢涛 2011年9月,《纽约时报》畅销书榜单前十位里出现一本叫Just My Type的书,而它的副标“A Book About Fonts”告诉你,这居然是一本关于字体的书!只要随便翻看一本正常点的关于字体的书,它们都会不厌其烦地从六百年前的约翰内斯·古登堡向你扯起。而这本《字体故事:西...  

用户评价

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蛮有趣的。看了这本书后,恭喜你,你成功患上字体强迫症了。

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妈妈啊。。。累死我了= =....

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「字谈字畅」播客推荐过的书。了解西文字体的入门读物。一个小亮点,是书中提到某字体名字时,都是用对应的字体打出来的。试想下,一个完全被Helvetica支配的世界,该有多无聊啊……

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字体圈套路也好深,另外关于Caslon多讲一点好不好。最后总结篇为什么感觉作者切换逗逼模式开始浅浅的忧伤了?

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美版的设计比较好看~ 有幸读到...只是字实在太多了...看得我头疼

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