Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.
Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
Markdown渲染版本:http://www.jianshu.com/p/3430e2d8b8ea # 《字体故事》读书笔记 标签(空格分隔): 读书笔记 --- ##摘录 >1. A duck walks into a bar and says, 'I'll have a beer please!'. And the barman says,'Shall I put it on your bills?' 2. 最合适的字体...
评分by卢涛 2011年9月,《纽约时报》畅销书榜单前十位里出现一本叫Just My Type的书,而它的副标“A Book About Fonts”告诉你,这居然是一本关于字体的书!只要随便翻看一本正常点的关于字体的书,它们都会不厌其烦地从六百年前的约翰内斯·古登堡向你扯起。而这本《字体故事:西...
评分什么是最好喝的饮料呢?1、确实好喝 2、不会腻。那我觉得最好喝的饮料绝对是无色无味的白开水,你永远不会有吃腻的时候,你也不讨厌它。而相比其他各种味道的饮料,一开始的沉迷不会带给你永远的喜爱——万事万物,只有那些低调,平淡的事物是最最长久的。 字体也不例外,本书...
评分什么是最好喝的饮料呢?1、确实好喝 2、不会腻。那我觉得最好喝的饮料绝对是无色无味的白开水,你永远不会有吃腻的时候,你也不讨厌它。而相比其他各种味道的饮料,一开始的沉迷不会带给你永远的喜爱——万事万物,只有那些低调,平淡的事物是最最长久的。 字体也不例外,本书...
评分2011年紅遍歐美的暢銷書裏,居然有一本關於字體的故事書:《Just My Type》。本書一經出版就廣受歡迎,登上了衆多書籍銷售排行榜。在銷售熱潮和媒體推薦下,社會上生起一輪字體熱。這本書將衆多有關於西文字體的故事、插曲和八卦收集一處,通過趣味筆法講述出來。從飽受譏諷的 ...
因为是字体,只好啃原版
评分因为是字体,只好啃原版
评分蛮有趣的。看了这本书后,恭喜你,你成功患上字体强迫症了。
评分因为是字体,只好啃原版
评分有一页提到,‘it is easier to say works than why. good type is instinct born of experience’。
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