Hey, Whipple, Squeeze This 在线电子书 图书标签: 广告 美国 文案 额,挺感兴趣的,就是原版太贵了,不想读翻译的 经典原著 求PDF 创意 french
发表于2025-04-04
Hey, Whipple, Squeeze This 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
creative textbook, Ryan said he used to babysitting for this guy lol
评分creative textbook, Ryan said he used to babysitting for this guy lol
评分说漂亮话,干漂亮活儿
评分内容非常广&散 只能当个大概看看 不过说的倒的确真实又有实践性 看完你就会发现奇葩的客户与广告人总是无处不在
评分what a yummy book!
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
作者:劳博 听一个老掉牙的笑话先, "亲爱的安:我有个非常伤神的问题,我有两个兄弟,一个在做广告,另外一个因为谋杀罪被判死刑。在我三岁的时候我老妈发疯而死,我两个姐姐都是妓女,而我老爸卖毒品给中学生。最近我遇到一个刚从感化院放出来的女孩,她服刑是因为拿半...
评分 评分技术上的内容不想提了,是值得一看的文案指导书。其它诸如如何与客户拆招、应聘、谈工资等细节,在书的后面都有谈及,算是很实用。 只是没想到,一本教材,也可以让我感恩。 一直觉得广告是我的副业,虽然以此赚钱生存,但心下始终没有很正视它。做了这么多年,直至最近慢慢...
评分 评分第二章 好记性不如烂笔头 品牌是一个形容词 1.品牌是一个形容词,让你的品牌代表某“一种”东西。 2.一旦顾客尝试使用某种产品,那么所有其他优势就都是用来支撑将品牌的核心价值陈述的。 动笔之前的功课 1.从检查当前产品的市场定位开始。消费者头脑中记忆产品的空间是有限的...
Hey, Whipple, Squeeze This 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025