Hey, Whipple, Squeeze This 在線電子書 圖書標籤: 廣告 美國 文案 額,挺感興趣的,就是原版太貴瞭,不想讀翻譯的 經典原著 求PDF 創意 french
發表於2025-02-02
Hey, Whipple, Squeeze This 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
creative textbook, Ryan said he used to babysitting for this guy lol
評分creative textbook, Ryan said he used to babysitting for this guy lol
評分sharp wit!
評分說漂亮話,乾漂亮活兒
評分creative textbook, Ryan said he used to babysitting for this guy lol
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.
读完发现,只有第2、3、4这三章对于个人比较有用。后边开始讲广播的,将各式奇葩广告人的,讲态度的,个人认为可看可不看,建议跳过。 这本书让我觉得受用的地方,应该就是这6个字——简单就是一切。 这半年多来也时时刻刻在提醒自己,用最少的字,表达最重点的意思即可。 ...
評分看了这本书后,最大的感受是作者那种如波涛汹涌一般的自信。然而身为一个和作者同样专业出身的我,到现在为止还徘徊在广告业大门的左边那个路口,过了马路上车后第5个车站下车处的那个小卖铺里。 没有作品集,只有一堆空想看来是不能做广告的,尤其对于非专业出身人员来说。 而...
評分 評分 評分被人吹捧的吓死我了,以为我落后到封建社会去了,细看下来,聊了很多细节问题,也侃了很多实在的问题,学到了些东西,但是也没有太太深入的学习到什么吧······看过,然后飘过·····
Hey, Whipple, Squeeze This 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025