Marketing Research (Marketing Research)

Marketing Research (Marketing Research) pdf epub mobi txt 電子書 下載2025

出版者:Wiley
作者:David A. Aaker
出品人:
頁數:0
译者:
出版時間:2003-11-19
價格:USD 116.95
裝幀:Hardcover
isbn號碼:9780471230571
叢書系列:
圖書標籤:
  • marketing 
  • 教材 
  • 商業 
  • 營銷調研 
  • 營銷 
  • 美國 
  • 值得一讀的一本書 
  • MKT 
  •  
想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Make smart decisions based on expert marketing research and intelligence Now in its Eighth Edition, Aaker, Kumar, and Day's MARKETING RESEARCH shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research. Highlights Integrates technology in marketing research, providing you with clear guidance on how to use marketing analysis and information technology for decision making. Presents a broad picture of how business intelligence, marketing intelligence, and marketing research fit into the organization's need for sustaining competitive advantage. Emphasizes decision making in marketing research and marketing intelligence analysis. Addresses global concepts and issues in the execution of marketing research. Offers insights into contemporary and emerging applications of marketing research and marketing intelligence. Available with SPSS ; software This Eight Edition can be packaged with SPSS ; Student Version 11.0 (set ISBN: 0-471-45885-6).

具體描述

讀後感

評分

評分

評分

評分

評分

用戶評價

评分

评分

评分

评分

评分

本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有