For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Synopsis
Meant for the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, this marketing management textbook reflects the changes in marketing theory and practice.
具体描述
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理论太多还有些outdated，适合初学者扫盲。。看看summary和cases还是不错的。
评分The holy bible of MARKETING
评分课本...
评分老牛比了
评分14th Test Book
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