Permission Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Seth Godin 作者

Simon & Schuster

译者

1999-5-6 出版日期

256 页数

USD 26.00 价格

Hardcover

丛书系列

9780684856360 图书编码

Permission Marketing 在线电子书图书标签: 市场营销 Marketing 商业 SethGodin 营销管理经济社会

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Permission Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Permission Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Permission Marketing 在线电子书用户评价

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Pretty classic. It was until when I read the author praising Yahoo! for its "good user experience" did I realise that this book was written in the late 90's

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Pretty classic. It was until when I read the author praising Yahoo! for its "good user experience" did I realise that this book was written in the late 90's

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写得太烂，看了六分之一还没看到任何重点。

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写得太烂，看了六分之一还没看到任何重点。

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干扰式营销直接操控消费者的注意力，已经不适合现在社会，特许营销通过与自愿参与者的相互交流，客户感觉更贴心，信任公司，拉升口碑，关键是维护好潜在客户，用心花时间。

Permission Marketing 在线电子书著者简介

Permission Marketing 在线电子书图书目录

Permission Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Permission Marketing 在线电子书图书描述

The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. In his groundbreaking book, Godin describes the four tests of Permission Marketing: 1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? 2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? 3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? 4. Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

Permission Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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Permission Marketing 在线电子书读后感

评分☆☆☆☆☆

越需要收入增长，越依赖广告(这里指interruption marketing), 用户接受的噪音成倍增涨的年代，广告的roi越来越低，死循环。 Permission Marketing，先用interruption marketing把用户导入opt-in email marketing，赠送用户关注的试用服务，换用户信息和继续直投信息的许可。...

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make your message: anticipated, personal, relevant 这本书已经12年老了，但是个人觉得是seth godin写的最好的一本了，起码还是有点内容的。当然这么多年以来后面又有更多的人写了更多的内容，但是在当时dot com bubble盛行，网络热潮才刚刚兴起的时候，他能看到那么远，还...

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Permission Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024