Effective e-mail Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lewis, Herschell Gordon 作者

AMACOM

译者

2008-7 出版日期

304 页数

$ 28.19 价格

Pap

丛书系列

9780814471470 图书编码

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发表于2024-11-15

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Effective e-mail Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Effective e-mail Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Effective e-mail Marketing 在线电子书图书描述

E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing ""opt-outs"" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response -- and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories!

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