The Secrets of Word-of-mouth Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Silverman, George 作者

AMACOM

译者

2001-5 出版日期

272 页数

$ 20.28 价格

Pap

丛书系列

9780814470725 图书编码

The Secrets of Word-of-mouth Marketing 在线电子书图书标签: 营销经济口碑 word-of-mouth secrets of marketing The

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The Secrets of Word-of-mouth Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Secrets of Word-of-mouth Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Secrets of Word-of-mouth Marketing 在线电子书图书描述

"In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. The surprising truth is that word of mouth can be implemented as strategically as any other form of marketing--and at significantly lower cost! This is especially good news for any seller of products or services who must maximize every marketing dollar. Central to this book is the innovative Decision Matrix, which helps readers identify who their potential buyers are and what messages those prospects need to hear from friends, coworkers, and trusted advisors. This matrix is followed by step-by-step guidance on how to construct an integrated "no vested interest" campaign that leverages all channels (including traditional media, the Internet, and PR), penetrates successive tiers of audiences, and builds sales exponentially. Marketers will learn how to: * Target the predominate adopter type (innovator, early, middle, late, laggard) * Create the content--the actual words--needed to accelerate the process * Identify the sources and delivery mechanisms that will be most persuasive * Use the wide variety of methods that trigger runaway word of mouth."

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