The Secrets of Word-of-mouth Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Silverman, George 作者

AMACOM

譯者

2001-5 出版日期

272 頁數

$ 20.28 價格

Pap

叢書系列

9780814470725 圖書編碼

The Secrets of Word-of-mouth Marketing 在線電子書圖書標籤: 營銷經濟口碑 word-of-mouth secrets of marketing The

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發表於2024-07-04

The Secrets of Word-of-mouth Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Secrets of Word-of-mouth Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Secrets of Word-of-mouth Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Secrets of Word-of-mouth Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Secrets of Word-of-mouth Marketing 在線電子書圖書描述

"In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. The surprising truth is that word of mouth can be implemented as strategically as any other form of marketing--and at significantly lower cost! This is especially good news for any seller of products or services who must maximize every marketing dollar. Central to this book is the innovative Decision Matrix, which helps readers identify who their potential buyers are and what messages those prospects need to hear from friends, coworkers, and trusted advisors. This matrix is followed by step-by-step guidance on how to construct an integrated "no vested interest" campaign that leverages all channels (including traditional media, the Internet, and PR), penetrates successive tiers of audiences, and builds sales exponentially. Marketers will learn how to: * Target the predominate adopter type (innovator, early, middle, late, laggard) * Create the content--the actual words--needed to accelerate the process * Identify the sources and delivery mechanisms that will be most persuasive * Use the wide variety of methods that trigger runaway word of mouth."

The Secrets of Word-of-mouth Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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