Purple Cow 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Seth Godin 作者

Gardners Books

译者

2004-12-31 出版日期

160 页数

USD 14.45 价格

Paperback

丛书系列

9780141016405 图书编码

Purple Cow 在线电子书图书标签: 商业 Business 营销 marketing Seth·Godin mkt marketing. Remarkable

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Purple Cow 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Purple Cow 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Purple Cow 在线电子书用户评价

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这本相对于all marketers are liars，更多是例子堆砌。唯一印象深的是its safer to by risky.

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out-of-the box thinking...kinda cool

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中心意思和G告诉我的一样然后意识到G就是一本活的维基百科全书！

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这本相对于all marketers are liars，更多是例子堆砌。唯一印象深的是its safer to by risky.

评分☆☆☆☆☆

Seth is truly remarkable. Who is he? Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. Yes, that's Seth, Seth Godin.

Purple Cow 在线电子书著者简介

Purple Cow 在线电子书图书目录

Purple Cow 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Purple Cow 在线电子书图书描述

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

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Purple Cow 在线电子书读后感

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这本书是10年前写的，即使在今天，里面的许多观点仍然前瞻（也可能是中国的marketing状况落后欧美10年以上的关系）。是本很好的commute book，在上下班，或者旅途中读一下。其中的一些case study还是挺有启发的。如今marketing已经告别了广告时代，告别了制造需求和制造话题的...

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