How to Advertise, Third Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kenneth Roman 作者

St. Martin's Griffin

译者

2005-03-01 出版日期

288 页数

USD 15.95 价格

Paperback

丛书系列

9780312340216 图书编码

How to Advertise, Third Edition 在线电子书图书标签: advertising advertise

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How to Advertise, Third Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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How to Advertise, Third Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

How to Advertise, Third Edition 在线电子书图书描述

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.

A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why.

The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing.

The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity.

There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising.

More than an advertising guide, How to Advertise shows how to build brands and businesses.

How to Advertise, Third Edition 在线电子书下载 mobi epub pdf txt 在线电子书下载

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