How to Advertise, Third Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Kenneth Roman 作者

St. Martin's Griffin

譯者

2005-03-01 出版日期

288 頁數

USD 15.95 價格

Paperback

叢書系列

9780312340216 圖書編碼

How to Advertise, Third Edition 在線電子書圖書標籤: advertising advertise

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發表於2024-11-09

How to Advertise, Third Edition 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

How to Advertise, Third Edition 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

How to Advertise, Third Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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How to Advertise, Third Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

How to Advertise, Third Edition 在線電子書圖書描述

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.

A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why.

The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing.

The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity.

There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising.

More than an advertising guide, How to Advertise shows how to build brands and businesses.

How to Advertise, Third Edition 在線電子書下載 mobi epub pdf txt 在線電子書下載

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