The Economic Naturalist pdf epub mobi txt 电子书 下载 2025
Robert H. Frank is a professor of Management and Professor of Economics at the Johnson Graduate School of Management, Cornell University. His "Economic Scene" column appears monthly in The New York Times. He is the author of Choosing the Right Pond, The Winner-Take-All Society, and Luxury Fever, among others. He lives in Ithaca, New York.
- 经济学
- 经济
- economic
- 经济入门趣味书
- 英文原版
- 《经济学中的自然主义》
- RobertFrank
- Economics
The fascinating and playful guide to how economics explains the simple but profound ideas that govern our world.
Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando?
For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time.
Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons.
The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.
"Smart, snappy and delightful. Bob Frank is one of America's best writers on economics." -- Tyler Cowen, George Mason University, and author of In Praise of Commercial Culture and What Price Fame?
"Fascinating, mind-expanding, and lots of fun." -- Steven Pinker, Harvard University, and author of The Blank Slate, How the Mind Works, and The Stuff of Thought
具体描述
读后感
博物经济学，就是用经济学的概念去理解日常生活中的某些现象的一种思维方式。这种思维方式建立在经济学的简单常识上，试图通过基本的推理去理解并解释事物的本质。这种方法所得的结论不在于对错，而在于发现事物的合理性，增加理解和预判。经常性地运用这种思维方式，会是非常...
评分 评分这本书和《苹果桔子经济学》最大的不同是，它里面所用的理论，都是瞎猜的，全没有研究证明。 瞎猜可能猜错，也可能猜对，包括一些瞎猜非常有道理，也非常著名，比如“为什么牛奶盒子是方形，软饮料盒子是圆柱形”。但是，读者必须了解到，这些是瞎猜！ 看到封面，当然以为是《...
评分 评分用户评价
2018年，读这本书，有些案例过时。其中很多案例发生在Ithaca
评分from 3/29/2016 to 4/11/2016 问题是有趣的问题，但回答里对经济学概念的融汇和解释常常不到位
评分from 3/29/2016 to 4/11/2016 问题是有趣的问题，但回答里对经济学概念的融汇和解释常常不到位
评分2018年，读这本书，有些案例过时。其中很多案例发生在Ithaca
评分有意思的问答书，以经济学的视角来解读周遭的世界
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