Robert H. Frank is a professor of Management and Professor of Economics at the Johnson Graduate School of Management, Cornell University. His "Economic Scene" column appears monthly in The New York Times. He is the author of Choosing the Right Pond, The Winner-Take-All Society, and Luxury Fever, among others. He lives in Ithaca, New York.
The fascinating and playful guide to how economics explains the simple but profound ideas that govern our world.
Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando?
For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time.
Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons.
The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.
"Smart, snappy and delightful. Bob Frank is one of America's best writers on economics." -- Tyler Cowen, George Mason University, and author of In Praise of Commercial Culture and What Price Fame?
"Fascinating, mind-expanding, and lots of fun." -- Steven Pinker, Harvard University, and author of The Blank Slate, How the Mind Works, and The Stuff of Thought
这本书和《苹果桔子经济学》最大的不同是,它里面所用的理论,都是瞎猜的,全没有研究证明。 瞎猜可能猜错,也可能猜对,包括一些瞎猜非常有道理,也非常著名,比如“为什么牛奶盒子是方形,软饮料盒子是圆柱形”。但是,读者必须了解到,这些是瞎猜! 看到封面,当然以为是《...
評分笔者想在这结合一些自己周遭的社会现象更深刻地理解本书的内容。 比如:为什么女士服装大多在换季时候打折呢?大多数人的第一反应便是“清仓呗”。没错,清仓是衣服打折的强烈动机,但它并没有解释为什么女士衣服较之男士衣服打折更加频繁?读了本书或许你就能得出一个合理解...
評分 評分用经济学解决图书馆霸位问题的初步构想 ▶周猫又 每学期最令人郁闷的事情莫过于复习周图书馆的霸位战争了。当你早早7点从床上挣扎起来准备去图书馆好好奋斗一天的时候,居然发现明明没人坐的位置上却被人用一大坨书堂而皇之地霸占着,”这他妈简直就是站着茅坑不XX!”...
評分我家对面有两个店,一个是小超市,另一个也是小超市。所不同的是一个朝九晚五,一个从不打烊,后者叫“36524便利店”,大街小巷都有分店,而前者这么多年依旧是一个小超市。我已开始也不理解“35624”的经营策略,就拿我家对面的这个店来说,明明处于一条很僻静的小街道,虽说...
有意思的問答書,以經濟學的視角來解讀周遭的世界
评分有意思的問答書,以經濟學的視角來解讀周遭的世界
评分absolutely love it. Would recommend my son or daughter to read it in the future
评分Using economics to explain real life phenomenon. Worth Reading.
评分簡單易懂
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