The Why Axis 在線電子書 圖書標籤: 經濟學 心理學 Economics 行為經濟學 社會學 Methodology economics 英文原版
發表於2025-03-12
The Why Axis 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
推薦這本書給所有對行為經濟學,尤其是field experiment感興趣的人,Uri和John List作為field experiment的先驅,現身說法,教你怎麼選擇topic, ask question, 以及conduct field experiment,將monetary incentive的作用及局限講得明白透徹,不偏不倚。當然這本書也適閤所有對生活有好奇心,會問why的朋友,兩位作者用大量生動的故事來討論各種經濟學以及更廣泛的社會問題,涉及問題包括性彆,種族歧視,教育改革,醫療健康等,抽絲剝繭式地分離開animal discrimination和economic discrimination, 讓人醍醐灌頂。最後,寫作風格詼諧生動,不擺譜裝B, 接地氣,大贊!
評分有趣的科普讀物。
評分定位科普 一些觀點很有趣 深度略欠缺
評分講的Experimental Economcs,以前沒接觸過。
評分講的Experimental Economcs,以前沒接觸過。
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
过去听到过许多“经济学无用论”,实际上只是人类的知识还没积累到火候。这本书中的许多结论乍一看挺简单,一想就明白,没有高深的理论,没有复杂的数学模型,但都是实践性很强的结论。在日常的经济决策中,你真的能够把与决策有关的所有因素及其相互关系都考虑清楚吗? ...
評分全书是作者花费大量的时间、精力与金钱,用大量的实验对比得出的观点。很好的诠释了书名,行为背后的隐性的动机是什么?本书用各类的激励手段和实地实验来验证我们习以为常的行为背后的东西。 让我印象深刻的是“激励”这一个点。当你想去影响他人来达到自己的动机时,你需要好...
評分作者将例子及道理阐述地通俗易懂,让读者很轻松地就能读完。 如同封面的介绍:“日常生活中的经济学和人类行为背后的动机”。 激励机制:幼儿园对家长进行罚款和家长要求孩子进行药检——这是负面的激励机制。 此外,本书还向我们揭开另一个真相,歧视与慈善,背后其实也是牵扯...
評分过去听到过许多“经济学无用论”,实际上只是人类的知识还没积累到火候。这本书中的许多结论乍一看挺简单,一想就明白,没有高深的理论,没有复杂的数学模型,但都是实践性很强的结论。在日常的经济决策中,你真的能够把与决策有关的所有因素及其相互关系都考虑清楚吗? ...
評分“这钱也给了,为啥鬼就是不推磨?” 说完这句,老王郁闷地闷了一口酒。老王是个三十出头、四十不到的准中年大叔。自己开了一家公司,老婆是一所私立学校的教师,有个八岁的女儿,在老婆就职的学校读书。人人都觉得老王事业成功,家庭幸福,堪称人生赢家。 哪知今天这位人生赢...
The Why Axis 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025