The Why Axis 在線電子書 圖書標籤: 經濟學 心理學 Economics 行為經濟學 社會學 Methodology economics 英文原版
發表於2024-11-22
The Why Axis 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
在聽有聲書
評分中文版 隱性動機 已經齣版瞭,中信齣版社,我喜歡的經濟學齣版機構
評分在聽有聲書
評分John List原來已經做瞭這麼多實地試驗,佩服
評分中文版 隱性動機 已經齣版瞭,中信齣版社,我喜歡的經濟學齣版機構
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
作者将例子及道理阐述地通俗易懂,让读者很轻松地就能读完。 如同封面的介绍:“日常生活中的经济学和人类行为背后的动机”。 激励机制:幼儿园对家长进行罚款和家长要求孩子进行药检——这是负面的激励机制。 此外,本书还向我们揭开另一个真相,歧视与慈善,背后其实也是牵扯...
評分全书是作者花费大量的时间、精力与金钱,用大量的实验对比得出的观点。很好的诠释了书名,行为背后的隐性的动机是什么?本书用各类的激励手段和实地实验来验证我们习以为常的行为背后的东西。 让我印象深刻的是“激励”这一个点。当你想去影响他人来达到自己的动机时,你需要好...
評分近期大家一定听闻了冥王星的浪漫故事,“9年,48亿公里,只为看你一眼”,科研人士的情怀真是不可估量。有此般毅力的研究者不只存在于科学界,美国的行为经济学家尤里•格尼茨和约翰•李斯特为了调查金钱是否能激励孩子好好学习,将实验室搬到了现实生活。他们研究的...
評分如果你没有8个小时的时间读完这本书的话,欢迎你先用8分钟看看这一篇书评。 近一年,笔者从事着互联网教育行业平台策略的相关运营工作,希望对于平台政策、用户奖惩机制、用户分层体系等概念有进一步的思考,终于抽空一口气看完《隐性动机》,目的是搞清楚以下几个问题: - 什...
評分The Why Axis 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024