The Why Axis pdf epub mobi txt 电子书 下载 2025
- 经济学
- 心理学
- Economics
- 行为经济学
- 社会学
- Methodology
- economics
- 英文原版
- 心理学
- 行为科学
- 决策
- 认知
- 动机
- 人类行为
- 思维模式
- 自我认知
- 社会影响
- 研究方法
具体描述
Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
作者简介
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
目录信息
读后感
我们之所以在和很多很重要而顽固的社会问题（如教育，歧视，贫困，健康，两性平等，环境保护等）作斗争，却没有取得令人满意的进展，是因为我们未能齐心协力抛弃一些【想当然】的假设。 这些假设如同偏见，束缚了我们冷静实证地去思考和发现—— 哪些措施是起作用的，以及为什...
评分 评分长久以来，我一直很好奇华为的成功。加上我认识的几位华为的高管，他们常常给我讲起在华为的点滴，以及他们自己思考为什么华为能获得巨大的成功的时候，每次都会提到并感叹华为的激励制度。 虽然我只是道听途说，没有机会完全的了解华为内部激励制度的细节特征，但是今天还是很...
评分 评分我们之所以在和很多很重要而顽固的社会问题（如教育，歧视，贫困，健康，两性平等，环境保护等）作斗争，却没有取得令人满意的进展，是因为我们未能齐心协力抛弃一些【想当然】的假设。 这些假设如同偏见，束缚了我们冷静实证地去思考和发现—— 哪些措施是起作用的，以及为什...
用户评价
Inspiring. Preference differs due to variaty of motivation, which is the fundamental to figure out "why" of humanbeings.
评分John List原来已经做了这么多实地试验，佩服
评分John List原来已经做了这么多实地试验，佩服
评分我思考了一下为啥封面有点儿熟悉...然后发现中文版就叫《隐形动机》在我的书桌上（扶额）
评分非常普及易懂，讲了几个他们做经济学实验在犯罪，教育，商业和慈善领域的应用。不少故事其实都有听过。话说光看书感觉经济学不多啊，更像是心理学，虽然确实有经济理论依据。话说他们真有钱，拿二手车dealer做实验，据说为了不掉人品，还真安排把车买下来了。John List在Reddit开帖了呢，大家可以围观
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