The Why Axis pdf epub mobi txt 电子书 下载 2025
- 经济学
- 心理学
- Economics
- 行为经济学
- 社会学
- Methodology
- economics
- 英文原版
- 心理学
- 行为科学
- 决策
- 认知
- 动机
- 人类行为
- 思维模式
- 自我认知
- 社会影响
- 研究方法
具体描述
Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
作者简介
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
目录信息
读后感
作者将例子及道理阐述地通俗易懂，让读者很轻松地就能读完。 如同封面的介绍：“日常生活中的经济学和人类行为背后的动机”。 激励机制：幼儿园对家长进行罚款和家长要求孩子进行药检——这是负面的激励机制。 此外，本书还向我们揭开另一个真相，歧视与慈善，背后其实也是牵扯...
评分 评分 评分如果你没有8个小时的时间读完这本书的话，欢迎你先用8分钟看看这一篇书评。 近一年，笔者从事着互联网教育行业平台策略的相关运营工作，希望对于平台政策、用户奖惩机制、用户分层体系等概念有进一步的思考，终于抽空一口气看完《隐性动机》，目的是搞清楚以下几个问题： - 什...
评分长久以来，我一直很好奇华为的成功。加上我认识的几位华为的高管，他们常常给我讲起在华为的点滴，以及他们自己思考为什么华为能获得巨大的成功的时候，每次都会提到并感叹华为的激励制度。 虽然我只是道听途说，没有机会完全的了解华为内部激励制度的细节特征，但是今天还是很...
用户评价
Let's do experiments!
评分定位科普 一些观点很有趣 深度略欠缺
评分作者没说我们的结果放之四海皆准，只说了一句：苦海无涯，做个实验吧，善哉.. 确实，用事实说话，没有什么比这更有说服力了。
评分Inspiring. Preference differs due to variaty of motivation, which is the fundamental to figure out "why" of humanbeings.
评分我思考了一下为啥封面有点儿熟悉...然后发现中文版就叫《隐形动机》在我的书桌上（扶额）
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