The Why Axis 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Uri Gneezy 作者

PublicAffairs

译者

2013-10-8 出版日期

288 页数

USD 26.99 价格

Hardcover

丛书系列

9781610393119 图书编码

The Why Axis 在线电子书图书标签: 经济学心理学 Economics 行为经济学社会学 Methodology economics 英文原版

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The Why Axis 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Why Axis 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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推荐这本书给所有对行为经济学，尤其是field experiment感兴趣的人，Uri和John List作为field experiment的先驱，现身说法，教你怎么选择topic, ask question, 以及conduct field experiment，将monetary incentive的作用及局限讲得明白透彻，不偏不倚。当然这本书也适合所有对生活有好奇心，会问why的朋友，两位作者用大量生动的故事来讨论各种经济学以及更广泛的社会问题，涉及问题包括性别，种族歧视，教育改革，医疗健康等，抽丝剥茧式地分离开animal discrimination和economic discrimination, 让人醍醐灌顶。最后，写作风格诙谐生动，不摆谱装B, 接地气，大赞！

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DW推荐内容和观点的确很有趣

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John List原来已经做了这么多实地试验，佩服

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Inspiring. Preference differs due to variaty of motivation, which is the fundamental to figure out "why" of humanbeings.

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讲的Experimental Economcs,以前没接触过。

The Why Axis 在线电子书著者简介

Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.

John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.

The Why Axis 在线电子书图书目录

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The Why Axis 在线电子书图书描述

Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.

Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.

Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.

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