The Why Axis pdf epub mobi txt 电子书 下载 2025
- 经济学
- 心理学
- Economics
- 行为经济学
- 社会学
- Methodology
- economics
- 英文原版
- 心理学
- 行为科学
- 决策
- 认知
- 动机
- 人类行为
- 思维模式
- 自我认知
- 社会影响
- 研究方法
具体描述
Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
作者简介
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
目录信息
读后感
作者将例子及道理阐述地通俗易懂，让读者很轻松地就能读完。 如同封面的介绍：“日常生活中的经济学和人类行为背后的动机”。 激励机制：幼儿园对家长进行罚款和家长要求孩子进行药检——这是负面的激励机制。 此外，本书还向我们揭开另一个真相，歧视与慈善，背后其实也是牵扯...
评分我们之所以在和很多很重要而顽固的社会问题（如教育，歧视，贫困，健康，两性平等，环境保护等）作斗争，却没有取得令人满意的进展，是因为我们未能齐心协力抛弃一些【想当然】的假设。 这些假设如同偏见，束缚了我们冷静实证地去思考和发现—— 哪些措施是起作用的，以及为什...
评分用户评价
It seems that we learned less and less from today's empirical work, perhaps field experiment is a more promising method to approach the reality.
评分Let's do experiments!
评分中文版 隐性动机 已经出版了，中信出版社，我喜欢的经济学出版机构
评分DW推荐 内容和观点的确很有趣
评分John List原来已经做了这么多实地试验，佩服
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