Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
过去听到过许多“经济学无用论”,实际上只是人类的知识还没积累到火候。这本书中的许多结论乍一看挺简单,一想就明白,没有高深的理论,没有复杂的数学模型,但都是实践性很强的结论。在日常的经济决策中,你真的能够把与决策有关的所有因素及其相互关系都考虑清楚吗? ...
评分 评分 评分“这钱也给了,为啥鬼就是不推磨?” 说完这句,老王郁闷地闷了一口酒。老王是个三十出头、四十不到的准中年大叔。自己开了一家公司,老婆是一所私立学校的教师,有个八岁的女儿,在老婆就职的学校读书。人人都觉得老王事业成功,家庭幸福,堪称人生赢家。 哪知今天这位人生赢...
评分“这钱也给了,为啥鬼就是不推磨?” 说完这句,老王郁闷地闷了一口酒。老王是个三十出头、四十不到的准中年大叔。自己开了一家公司,老婆是一所私立学校的教师,有个八岁的女儿,在老婆就职的学校读书。人人都觉得老王事业成功,家庭幸福,堪称人生赢家。 哪知今天这位人生赢...
中文版 隐性动机 已经出版了,中信出版社,我喜欢的经济学出版机构
评分我思考了一下为啥封面有点儿熟悉...然后发现中文版就叫《隐形动机》在我的书桌上(扶额)
评分It seems that we learned less and less from today's empirical work, perhaps field experiment is a more promising method to approach the reality.
评分在听有声书
评分中文版 隐性动机 已经出版了,中信出版社,我喜欢的经济学出版机构
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