Social Physics: How Good Ideas Spread 在线电子书 图书标签: 社会学 大数据 复杂系统 社交网络 物理学 社会物理学 social_network 计量社会学
发表于2024-11-05
Social Physics: How Good Ideas Spread 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
作者用通俗易懂的文字介绍了社会物理学的作用和一些典型案例。但是作为一本不是面向计算机专业的书,缺少各种信息挖掘的技术内容。当然作者提供了许多的网页,这些网页都是相关的公司或者组织,具体工具和数据的使用还有待后续的了解。但是作者提出的许多观点还是值得学习和借鉴的。
评分披着大数据外衣的成功学书籍!!果断弃
评分披着大数据外衣的成功学书籍!!果断弃
评分MIT的Pentland教授說,亞當·斯密和馬克思那一套都不靠譜,現在我們有了大數據,可以實時的觀察整個社會的動態了,而且這樣的洞察還可以幫助我們更好的設計我們的城市、社區和公司。這是好事還是壞事呢?
评分作者用通俗易懂的文字介绍了社会物理学的作用和一些典型案例。但是作为一本不是面向计算机专业的书,缺少各种信息挖掘的技术内容。当然作者提供了许多的网页,这些网页都是相关的公司或者组织,具体工具和数据的使用还有待后续的了解。但是作者提出的许多观点还是值得学习和借鉴的。
●全球大数据权威、可穿戴设备之父、MIT人类动力学实验室主任。
●在近30年执教生涯中,彭特兰培养出了50余位博士,其中一半成长为该研究领域的领军人物,1/4成为创业公司的创始人,1/4成为业界相关领域的中坚力量。彭特兰的实验室孵化出了30家以上的高科技企业。
●在全球计算科学领域,彭特兰是被引述次数最多的科学家之一。2011年,《福布斯》评选他为全球大数据权威,《新闻周刊》称他是“改变20世纪的100位美国人”之一。2012年,他关于大数据应用的文章获得《哈佛商业评论》的麦肯锡奖。2008年和2013年,他的研究成果更是两度摘得《麻省理工科技评论》“年度十大突破性科学技术”桂冠。
From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence
If the Big Data revolution has a presiding genius, it is MIT’s Alex “Sandy” Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We’re social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors.
Thanks to the millions of digital bread crumbs people leave behind via smartphones, GPS devices, and the Internet, the amount of new information we have about human activity is truly profound. Until now, sociologists have depended on limited data sets and surveys that tell us how people say they think and behave, rather than what they actually do. As a result, we’ve been stuck with the same stale social structures—classes, markets—and a focus on individual actors, data snapshots, and steady states. Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest.
Pentland and his teams have found that they can study patterns of information exchange in a social network without any knowledge of the actual content of the information and predict with stunning accuracy how productive and effective that network is, whether it’s a business or an entire city. We can maximize a group’s collective intelligence to improve performance and use social incentives to create new organizations and guide them through disruptive change in a way that maximizes the good. At every level of interaction, from small groups to large cities, social networks can be tuned to increase exploration and engagement, thus vastly improving idea flow.
Social Physics will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. Pentland leads readers to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself.
1、本文系笔者在温州市决策咨询办公室内部学习会上的发言提纲,篇幅较长,结构粗糙,且有删节,敬请大家谅解。 2、本文也是笔者《智慧社会》一书的读后感,根据湛庐『庐客汇』网友建议公布分享,欢迎大家多提出意见与建议,帮助我完善关于个体智慧和群体智慧的思考。...
评分 评分 评分“拥有最好想法的并不是最聪明的人,而是那些最擅长从别人那里获取想法的人;推动变革的并不是最坚定的人,而是那些最能与志同道合者相处的人;最能激发人的不是财富和声望,而是来自同伴的尊重和帮助。物理学旨在了解能量的流动是如何转化为运动的改变,社会物理学旨在了解想...
Social Physics: How Good Ideas Spread 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024