Social Physics: How Good Ideas Spread 在線電子書 圖書標籤: 社會學 大數據 復雜係統 社交網絡 物理學 社會物理學 social_network 計量社會學
發表於2024-06-18
Social Physics: How Good Ideas Spread 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
草草翻過
評分科普書,這書上講得都是物理人熟的不能再熟的東西瞭。
評分通俗易懂,但看完瞭沒有特彆醍醐灌頂的地方
評分通俗易懂,但看完瞭沒有特彆醍醐灌頂的地方
評分作者邏輯有問題,論據並不支持論點,比如物質刺激那個例子就不恰當,還有兩地奔波的成本問題故意忽略,所以得到的論點有頗為偏頗。最後是不是為瞭湊數暢銷書,居然用瞭幾章談大數據,真是什麼都能跟大數據扯上關係啊!
●全球大數據權威、可穿戴設備之父、MIT人類動力學實驗室主任。
●在近30年執教生涯中,彭特蘭培養齣瞭50餘位博士,其中一半成長為該研究領域的領軍人物,1/4成為創業公司的創始人,1/4成為業界相關領域的中堅力量。彭特蘭的實驗室孵化齣瞭30傢以上的高科技企業。
●在全球計算科學領域,彭特蘭是被引述次數最多的科學傢之一。2011年,《福布斯》評選他為全球大數據權威,《新聞周刊》稱他是“改變20世紀的100位美國人”之一。2012年,他關於大數據應用的文章獲得《哈佛商業評論》的麥肯锡奬。2008年和2013年,他的研究成果更是兩度摘得《麻省理工科技評論》“年度十大突破性科學技術”桂冠。
From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence
If the Big Data revolution has a presiding genius, it is MIT’s Alex “Sandy” Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We’re social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors.
Thanks to the millions of digital bread crumbs people leave behind via smartphones, GPS devices, and the Internet, the amount of new information we have about human activity is truly profound. Until now, sociologists have depended on limited data sets and surveys that tell us how people say they think and behave, rather than what they actually do. As a result, we’ve been stuck with the same stale social structures—classes, markets—and a focus on individual actors, data snapshots, and steady states. Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest.
Pentland and his teams have found that they can study patterns of information exchange in a social network without any knowledge of the actual content of the information and predict with stunning accuracy how productive and effective that network is, whether it’s a business or an entire city. We can maximize a group’s collective intelligence to improve performance and use social incentives to create new organizations and guide them through disruptive change in a way that maximizes the good. At every level of interaction, from small groups to large cities, social networks can be tuned to increase exploration and engagement, thus vastly improving idea flow.
Social Physics will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. Pentland leads readers to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself.
从来不认为有社会科学这回事,跟自然科学的严谨相比,什么主义、理论这类定性描述,毫无准确真实可言,可攀上大数据,好像有那么回事了。 和考古,纪录片相比,社交媒体和可穿戴设备产生的数据的可信度要低一些,但胜在数据完整性。作为群体思想到决策的放大器来观察社会还是不...
評分“拥有最好想法的并不是最聪明的人,而是那些最擅长从别人那里获取想法的人;推动变革的并不是最坚定的人,而是那些最能与志同道合者相处的人;最能激发人的不是财富和声望,而是来自同伴的尊重和帮助。物理学旨在了解能量的流动是如何转化为运动的改变,社会物理学旨在了解想...
評分为了以更精确的方法研究社会,阿莱克斯·彭特兰创立了一门新的学科——社会物理学。简单来说,就是像物理学那样,在社会科学领域做定量研究。为此,他和同事们使用了社会计量牌。这种电子设备可以像智能手机那样收集人与人之间的互动信息。之后,这些数据会被用来研究社会的互...
評分彭特兰带领的媒介实验室通过大数据的搜集和分析证实了社会网络理论中的原有的很多假设。例如,社会网络的大小与想法的多样性有正相关关系;社会网络的互动密度与效率显著相关。 作者创造性地使用了“想法流”这一概念。通过监测想法流的流动方向、流动密度来考察信息间的互动,...
評分Social Physics: How Good Ideas Spread 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024