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Stone, Merlin (EDT)/ Bond, Alison (EDT)/ Foss, Bryan (EDT) 作者

Kogan Page

译者

2004-01-28 出版日期

256 页数

USD 39.95 价格

Paperback

丛书系列

9780749442927 图书编码

Consumer Insight 在线电子书图书标签: marketing insight 广告小说创意

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Consumer Insight 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.

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