Handbook of CRM 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Handbook of CRM

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Payne, Adrian 作者
Butterworth-Heinemann; 1 edition
译者
2005-10 出版日期
464 页数
$ 82.43 价格
9.2 x 6.3 x 1.3 inches
丛书系列
9780750664370 图书编码

Handbook of CRM 在线电子书 图书标签: CRM   


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发表于2024-11-23


Handbook of CRM 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Handbook of CRM 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Handbook of CRM 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Handbook of CRM 在线电子书 著者简介

Adrian Payne is the professor in Australia School of Business, University of New South Wales(UNSW). Prior to UNSW, he was Professor of Services and Relationship Marketing and Director of the Centre for Customer Relationship Management at the Cranfield School of Management, Cranfield University. He has practical experience in marketing, market research, corporate planning and general management. His previous appointments include positions as chief executive for a manufacturing company and he has also held senior appointments in corporate planning and marketing.


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Handbook of CRM 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Handbook of CRM 在线电子书 图书描述

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major "Handbook of CRM" gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent knowledge, it is underpinned by: clear and comprehensive explanations of the key concepts in the field; vignettes and full cases from major businesses internationally; definitive references and notes to further sources of information on every aspect of CRM; and, templates and audit advice for assessing your own CRM needs and targets. This is the most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business. It offers a definitive, heavily researched, comprehensive overview, and key concepts allied to action templates. It is written by one of the first major marketing thinkers in the field and based on Cranfield Business School's internationally acknowledged leadership in the field.

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