Marketing Leadership in Hospitality and Tourism pdf epub mobi txt 电子书下载 2025

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出版者:Prentice Hall

作者:Shoemaker, Stowe/ Lewis, Robert C./ Yesawich, Peter C.

出品人:

页数:688

译者:

出版时间:2006-10

价格:$ 180.12

装帧:Paperback

isbn号码:9780131182400

丛书系列:

图书标签:

市场营销
学习
酒店管理
酒店
休斯顿大学酒店管理

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For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Over sixty Case Studies, on CD-ROM included with each textbook, bring the material to life in real-world situations based on actual events. International examples, web exercises and intriguing interviews help students learn about marketing and also about the industry itself.