Marketing Leadership in Hospitality and Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Shoemaker, Stowe/ Lewis, Robert C./ Yesawich, Peter C. 作者

Prentice Hall

译者

2006-10 出版日期

688 页数

$ 180.12 价格

Paperback

丛书系列

9780131182400 图书编码

Marketing Leadership in Hospitality and Tourism 在线电子书图书标签: 市场营销学习酒店管理酒店休斯顿大学酒店管理

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Marketing Leadership in Hospitality and Tourism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Over sixty Case Studies, on CD-ROM included with each textbook, bring the material to life in real-world situations based on actual events. International examples, web exercises and intriguing interviews help students learn about marketing and also about the industry itself.

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