Corporate Reputation and Competitiveness 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Rosa Chun 作者

Routledge

译者

2002-10-3 出版日期

288 页数

GBP 46.99 价格

Hardcover

丛书系列

9780415287432 图书编码

Corporate Reputation and Competitiveness 在线电子书图书标签: 英文原版商业企业传播 sns MKT

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Corporate Reputation and Competitiveness 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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院长大人的书啊~~~~~~~也是考试利器~~~

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居然没有标我导师的书

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居然没有标我导师的书

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居然没有标我导师的书

评分☆☆☆☆☆

院长大人的书啊~~~~~~~也是考试利器~~~

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Corporate Reputation and Competitiveness 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Corporate Reputation and Competitiveness 在线电子书图书描述

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

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