Corporate Reputation and Competitiveness 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Rosa Chun 作者

Routledge

譯者

2002-10-3 出版日期

288 頁數

GBP 46.99 價格

Hardcover

叢書系列

9780415287432 圖書編碼

Corporate Reputation and Competitiveness 在線電子書圖書標籤: 英文原版商業企業傳播 sns MKT

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發表於2024-09-30

Corporate Reputation and Competitiveness 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Corporate Reputation and Competitiveness 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Corporate Reputation and Competitiveness 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Corporate Reputation and Competitiveness 在線電子書用戶評價

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院長大人的書啊~~~~~~~也是考試利器~~~

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院長大人的書啊~~~~~~~也是考試利器~~~

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Corporate Reputation and Competitiveness 在線電子書著者簡介

Corporate Reputation and Competitiveness 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Corporate Reputation and Competitiveness 在線電子書圖書描述

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

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