Consumer Evolution 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Charles Grantham 作者

Wiley

譯者

2002-9-13 出版日期

256 頁數

USD 44.95 價格

Hardcover

叢書系列

9780471216766 圖書編碼

Consumer Evolution 在線電子書圖書標籤: 自我提高市場營銷 sociology soc economics econ consumer business

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發表於2024-11-08

Consumer Evolution 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Consumer Evolution 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Consumer Evolution 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Consumer Evolution 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Consumer Evolution 在線電子書圖書描述

Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.

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