Switch pdf epub mobi txt 电子书 下载 2025
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a…
- 心理学
- 思维
- 管理
- change
- 组织变革
- 改变
- 心理
- 创新
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
具体描述
读后感
本书的理论依据： "The Happiness Hypothesis",用Elephant/Rider来比喻人思维的两种模式（感性思维/理性思维），与Thinking, Fast and Slow中的分类一致。 行动指南： Direct the Rider 1. Follow the bright sports. - Investigate what's working and clone it. 2. Script t...
评分 评分 评分 评分本书是《象与骑象人》的姊妹篇，如果《象与骑象人》比作是《异类》的话，那本书就相当于《一万小时天才理论》+《哪来的天才？》了。本书在个人管理乃至公司管理都提供了一些建设性的解决方案。只有知人性（大象的脾性），才能更好的善任。 =================================...
用户评价
像 Predictably Irrational 这类的书都只是“发现”人类行为中的一些“有趣现象”，而这本书则更进一步，讲究的是怎么应用。这本跟哥俩上一本，Made to Stick，一样好。我看完之后的一个突出感受是中国的改革过程中其实也使用了一些书里提到的手段，很遗憾此书只字未提中国。美中不足，这些“改变”都不涉及对利益集团的伤害。
评分有理论，有行动指南。从3个类别，6个方面分析如何改变组织。
评分有趣的小书 周末看完
评分某一期wired上推荐的，脑残粉表示字字珠玑。
评分中肯在理，就不执着于论证漏洞了。实践个先
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