Switch pdf epub mobi txt 電子書 下載2025
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a…
- 心理學
- 思維
- 管理
- change
- 組織變革
- 改變
- 心理
- 創新
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
具體描述
讀後感
1、查看“后台驻留习惯” 上面的图是一个背包的小人，像杂耍的小丑一样在表演抛球。想象一下，你就是那个小丑，每天出门背着一个包，那包代表你内心深处的一些长期让你担忧焦虑的事情，比如买房的经济压力，对自己能力不自信的无助，对不确定的未来的恐惧等等。这些恐惧和焦虑...
評分 評分对应的理论基础：http://book.douban.com/review/5182515/ 0. 改变的基本框架： - 给骑象人提供方向。表面上看上去貌似冥顽不化，但其实是缺乏清晰的目标所致，因此要提供清晰无误的方向。 - 让大象动起来。表面上看上去懒散，实际上却经常是因为已经筋疲力尽。骑象人不可...
評分本书的理论依据： "The Happiness Hypothesis",用Elephant/Rider来比喻人思维的两种模式（感性思维/理性思维），与Thinking, Fast and Slow中的分类一致。 行动指南： Direct the Rider 1. Follow the bright sports. - Investigate what's working and clone it. 2. Script t...
評分用戶評價
改變難以改變的東西
评分讀書筆記完成。
评分以科學的方法進行改變。無論是公司，組織還是自己。以萬變應萬變。
评分有理論，有行動指南。從3個類彆，6個方麵分析如何改變組織。
评分像 Predictably Irrational 這類的書都隻是“發現”人類行為中的一些“有趣現象”，而這本書則更進一步，講究的是怎麼應用。這本跟哥倆上一本，Made to Stick，一樣好。我看完之後的一個突齣感受是中國的改革過程中其實也使用瞭一些書裏提到的手段，很遺憾此書隻字未提中國。美中不足，這些“改變”都不涉及對利益集團的傷害。
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