具体描述
http://www.deliveringhappinessbook.com/
The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.
Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.
Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year.
In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.
In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.
In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.
via
http://www.amazon.com/Delivering-Happiness-Tony-Hsieh/dp/0446563048
作者简介
Tony Hsieh（谢家华） - CEO of Zappos.com
ceo@zappos.com
twitter.com/zappos
Tony Hsieh became involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service.
目录信息
读后感
用户新增难做，维护老用户，增加复购现在显得越来越重要，下面4中策略可以有效提升复购率 ①搭建合理的会员体系：常见的做法如会员等级体系、会员尊享活动、积分换购、会员成长体系等等。 ②商品拥有权和消费权分离：最有效的用户忠诚就是质押，为用户有东西在你手里，又为了避...
评分 评分这是zappos的创始人谢家华的创业自传。书中介绍了他的童年，转折点，每一次裁员，以及企业文化。 如果你是做电子商务的，我觉得此书必读。 如果你是一个爸爸，我觉得此书必读。 如果你处于困苦中，我觉得此书可读。
评分《三双鞋》（Delivering Happiness）这本书中英文两个版本我都读了，很感动，所以想说点什么。 原本是想了解电子商务的传奇Zappos的历史，读了以后却发现有关商业的东西倒是其次的了。 这是谢家华的个人传记，有大部分关于Zappos的历史，因为那是他倾注心血的企业。创业过的...
用户评价
前面讲故事看得挺好玩，只是感觉他写书的时候还太年轻，包括他早期没有清晰的目标，只是追着钱跑，但是大多数人都如此。由此而来的他个人思考和转变还是挺值得看。后半部分加入企业文化就看得我经常想跳过了，虽然有些员工的故事挺好玩，但是写作风格不一样，与整体有断裂感。
评分重读，做了几个创业项目之后更加喜欢这本书。特别喜欢Zappos的文化，他们delivering happiness的愿景在所有细节里都做到了，这是一家伟大的公司。Tony更是一个有着让人艳羡的生活和广泛兴趣爱好的天才。
评分重读，做了几个创业项目之后更加喜欢这本书。特别喜欢Zappos的文化，他们delivering happiness的愿景在所有细节里都做到了，这是一家伟大的公司。Tony更是一个有着让人艳羡的生活和广泛兴趣爱好的天才。
评分这是我十多年来读过最好的书，也许是因为我也在创业的途中。我在想中国的文化那么早熟但是为什么现在中国人的心智为什么这么不成熟，外国二十岁就有我们三十甚至四十岁的水平，大家的聪明才智，精力是不是都用在了考试上了吧，用在升官拍马屁，尔虞我诈，吃吃喝喝，考tofel，gre了吧，等我们三四十岁时已经无力改变什么了。我们是什么都不相信除了名利，我们的成长和环境是不是有问题。
评分I read the Chinese version
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