Delivering Happiness 在线电子书 图书标签: 商业 思维 管理 成长 Happiness 励志 职场 business
发表于2025-02-22
Delivering Happiness 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
电商成长史
评分Tony is really a good thinker and entrepreneur!
评分passion
评分论写作水平,真的跟畅销的记者写的书差的有点远。但是论故事和创业经历,值得一读。
评分前2/3
Tony Hsieh(谢家华) - CEO of Zappos.com
ceo@zappos.com
twitter.com/zappos
Tony Hsieh became involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service.
http://www.deliveringhappinessbook.com/
The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.
Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.
Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year.
In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.
In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.
In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.
via
http://www.amazon.com/Delivering-Happiness-Tony-Hsieh/dp/0446563048
用户新增难做,维护老用户,增加复购现在显得越来越重要,下面4中策略可以有效提升复购率 ①搭建合理的会员体系:常见的做法如会员等级体系、会员尊享活动、积分换购、会员成长体系等等。 ②商品拥有权和消费权分离:最有效的用户忠诚就是质押,为用户有东西在你手里,又为了避...
评分全书阅毕,感觉非常好。但一直存在疑问: 全书自从美捷步创始初期尼克——这位美捷步真正的创始人——昙花一现,之后几乎再无下文。是他退出了美捷步?还是其他原因? 尼克哪去了?下落不明。 不知是自己思想有点怪异,还是大家都未发现,几乎所有评论对未曾提到此问题。 我只...
评分服务经营,客户为本——读《三双鞋》 利用五一假期的时间又重新快速浏览了一遍《三双鞋》,尽管在序言中说不是描写美捷步公司的,但是很多的篇幅还是围绕着这个公司来写,或者是总裁谢家华的创业历程。书的三部分名称有意思,分别是利润、利润与激情、利润、激情和使命...
评分全书阅毕,感觉非常好。但一直存在疑问: 全书自从美捷步创始初期尼克——这位美捷步真正的创始人——昙花一现,之后几乎再无下文。是他退出了美捷步?还是其他原因? 尼克哪去了?下落不明。 不知是自己思想有点怪异,还是大家都未发现,几乎所有评论对未曾提到此问题。 我只...
评分Delivering Happiness 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025