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Hayes, Darrell; Hendrix, Jerry A. 作者

译者

2009-3 出版日期

480 页数

909.00元价格

丛书系列

9780495567820 图书编码

Public Relations Cases 在线电子书图书标签: 公共关系传媒 relations public 教材

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Public Relations Cases 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 8E, International Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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