One Click

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Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

出版者:Portfolio Hardcover
作者:Richard L. Brandt
出品人:
页数:214
译者:
出版时间:2011-10-27
价格:25.95
装帧:Hardcover
isbn号码:9781591843757
丛书系列:
图书标签:
  • amazon 
  • 互联网 
  • 传记 
  • 商业 
  • 用户体验 
  • 创业 
  • 亚马逊购物流程 
  • 贝佐斯 
  •  
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An insightful look at how Amazon really works and how its founder and CEO makes it happen.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

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用户新增难做,维护老用户,增加复购现在显得越来越重要,下面4中策略可以有效提升复购率 ①搭建合理的会员体系:常见的做法如会员等级体系、会员尊享活动、积分换购、会员成长体系等等。 ②商品拥有权和消费权分离:最有效的用户忠诚就是质押,为用户有东西在你手里,又为了避...  

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当乔布斯这位IT大神“黯然陨落“之后,贝佐斯就了下一轮”造神运动”的最大候选人。在中国,贝佐斯还远没有达到“乔帮主”那样的妇孺皆知。乔布斯已经成了图书市场上的“红人”,外文著作悉数引进、跟风之作长盛不衰。乔布斯如何车库起家、在被驱逐之后如何卧薪尝胆、演讲PPT的...  

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One Click, Jeff Bezos and the Rise of Amazon.com,译名应为《一键下单——贝佐斯与亚马逊的崛起》,作者Richard L. Brandt是一名记者,二百多页算是比较短的,读起来也比较容易,目前尚无中文版。 前情提要:One Click是Amazon著名(著名原因容后再述)的一键下单功能,即...  

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前段时间在豆瓣阅读上看完了《一键下单》。看简介本书的作者很拉风,理查德·勃兰特 (Richard Brandt),新闻记者,写作生涯超过20年,一直以硅谷为报道对象。作为《商业周刊》前通讯记者,他在科技界名闻遐迩,曾获“全美杂志奖”。本以为这会是一本 Amazon 版的《In The Plex...  

用户评价

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天才如此努力,你又怎敢怠慢颓废, 天才如此远见,你又怎可鼠目寸光。 Step by Step , Courageously

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讲述了Jeff Bezos和Amazon的创业史,Richard L. Brandt是美国著名记者,虽然不像 Michael Lewis让我喜欢,但一样值得推荐。

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写的太浅了,很多事情只是一笔带过。失望。

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明天写读后感。

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算是好读易懂的一本畅销书,虽然流于表面,但胜在条理清晰,读起来也觉得挺有趣的。

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