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Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

出版者:Portfolio Hardcover

作者:Richard L. Brandt

出品人:

页数:214

译者:

出版时间:2011-10-27

价格:25.95

装帧:Hardcover

isbn号码:9781591843757

丛书系列:

图书标签:

amazon
互联网
传记
商业
用户体验
创业
亚马逊购物流程
贝佐斯

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An insightful look at how Amazon really works and how its founder and CEO makes it happen.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

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这本书并不深入，也不全面，对于Bezos和亚马逊的黑色面，一笔带过。胜在好读，对亚马逊之成功，有个基本的了解。有两点特别深刻：一、Bezos敢于冲进一个新领域，克服困难，玩出新意思。二、将顾客放在第一位，即使是违背商业原则的，会影响自身利润的，只要能够方便顾客，照...

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1997年Amazon工程师Hartman开发了One Click Ordering,用一键购物来简化购物流程，一旦推出Bezos立刻申请专利，居然放有长达19页的流程描述！之后任何需要One Click功能的厂商被迫支付庞大的Royalty给Bezos，甚至包括大名鼎鼎的苹果，我们熟悉的Itune无不如此。他是天使还是魔...

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他很理智，也很专注。当他认为时机已到，就毅然辞职去创业。当他认为自己抵不过乔布斯时，也会适当收敛。他认为亚马逊不应该只是一个卖书的网站，而是应该卖所有的东西。他说：“当你认为那是障碍时，那就是障碍。不这样看，它们就是机会。” 他的经营之道很简单：以创新...

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