One Click 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Richard L. Brandt 作者

Portfolio Hardcover

译者

2011-10-27 出版日期

214 页数

25.95 价格

Hardcover

丛书系列

9781591843757 图书编码

One Click 在线电子书图书标签: amazon 互联网传记商业用户体验创业亚马逊购物流程贝佐斯

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发表于2025-02-26

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One Click 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

One Click 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

One Click 在线电子书用户评价

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写的太浅了，很多事情只是一笔带过。失望。

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介于还行和较差之间

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感觉是本回忆录，可以跳着看看

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一个小小的B2C网站成立之初到现如今美国网上零售店巨头Amazon运营过程中的种种。

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8月28日-9月4日。都是侧面在写，作者没有真正采访过传主。

One Click 在线电子书著者简介

Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

One Click 在线电子书图书目录

One Click 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

One Click 在线电子书图书描述

An insightful look at how Amazon really works and how its founder and CEO makes it happen.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

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