Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster--not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The social sciences can tell us much about how to make online communities thrive, offering theories of individual motivation and human behavior that, properly interpreted, can inform particular design choices for online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.The book focuses on five high-level design challenges: starting a new community, attracting new members, encouraging commitment, encouraging contribution, and regulating misbehavior and conflict. By organizing their presentation around these fundamental design features, the authors encourage practitioners to consider alternatives rather than simply adapting a feature seen on other sites.
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上Social Web课的时候看过其中的几章。挺不错的一本书，不仅包含了许多心理学与社会学的理论作为基础，也有许多最新的近年来关于各种流行网站，WOW等社区的分析研究。结论很有依据。
评分实用，有料。不做这方面东西，就skim了一下。不过感觉没有太多本质和意义层面上的东西。
评分上Social Web课的时候看过其中的几章。挺不错的一本书，不仅包含了许多心理学与社会学的理论作为基础，也有许多最新的近年来关于各种流行网站，WOW等社区的分析研究。结论很有依据。
评分很实诚的一本书
评分实用，有料。不做这方面东西，就skim了一下。不过感觉没有太多本质和意义层面上的东西。
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