The Product Manager's Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025


The Product Manager's Handbook

简体网页||繁体网页
Gorchels, Linda 作者
McGraw-Hill
译者
2011-8 出版日期
432 页数
$ 73.45 价格
Hardcover
丛书系列
9780071772983 图书编码

The Product Manager's Handbook 在线电子书 图书标签: 产品经理  商业  管理  科技  成长  思维  产品管理  英文原版   


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发表于2025-04-06


The Product Manager's Handbook 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

The Product Manager's Handbook 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

The Product Manager's Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025



The Product Manager's Handbook 在线电子书 用户评价

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下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^

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下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^

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下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^

评分

下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^

评分

下到的是中文翻译版 希望别翻译得太不像话 那我应该能在劳工节期间读完^ ^

The Product Manager's Handbook 在线电子书 著者简介

In 1995, I was frustrated with the lack of resources available for a product manager. After conducting extensive research, and coupling it with my own experience, I wrote my first book, The Product Manager's Handbook. Since then I have written two more books (including one on Channels) and the original Product Manager's Handbook is now in its third edition with translations into several languages.

People often ask me what I do for a living now. Well, as an employee of the University of Wisconsin-Madison, I do two primary things. First, I teach on the Executive Education faculty (part of the Wisconsin School of Business). Second, I manage the curriculum of marketing courses for corporate managers and professionals, including design, development, marketing, teaching and staffing of the classes.

In my "extended" career, I write, consult and collaborate on a variety of topics with a special… Read more

This biography was provided by the author or their representative.


The Product Manager's Handbook 在线电子书 图书目录


The Product Manager's Handbook 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Product Manager's Handbook 在线电子书 图书描述

This is the essential guide to seamless product management for today's fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, "The Product Manager's Handbook" has been fully revised and updated to give you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This indispensable resource proves that the techniques and tools product managers use are similar - regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance - whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. "The Product Manager's Handbook" shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products - from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: Balance breakthroughs and line extensions; Create business cases - including competitive assessment, market requirements, and risk reduction; Conduct gate reviews and beta testing and manage scope creep; and, Get everything in order for a smooth product launch. For those who manage existing lines, this guide provides: specific tips for each of the 4Rs of product life-cycle management; brand guidelines; approaches to customer message management; advice on working with sales and the channel; clear, easy-to-read charts that show you how to manage each crucial step from conception to completion; and, practical checklists that help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. "The Product Manager's Handbook" examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products - and beat the competition at every turn.

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The Product Manager's Handbook 在线电子书 读后感

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从技术团队转作产品以来,通过几个产品项目,越发感受到产品经理需要“四两拨千斤”的能力。“又要马儿跑,又要马儿不吃草”,这就是一个理想中的产品经理试图要干的事情。 究竟什么是产品经理?我也是在工作的过程中逐渐体会到的。从最开始的数据分析,到产品优化,到产品设...  

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比较同意大家所说的,这本书是哥乔斯早期的对产品经理的初步理论体系。从第一版的那个时间来讲,当时所提出的思路和体系,还是非常系统的。 本书不太适合互联网公司的产品经理,不过,却可以引导互联网的产品经理们去开拓一些思路和行为习惯: 1、系统的去了解企业的业务架构...  

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读书心得: 1,产品经理说是在研发团队,平时也不怎么跟客户打交道,但说到底还是个市场类的职位。 2,产品经理的宝贵品质包括所有宝贵品质,怎么提升自己的素质都不为过。 3,产品经理依赖的是创意,常用的方法是头脑风暴。 4,书中的例子大多是传统行业,或者软硬件生产方面...  

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三本书,综合看,作者第一本书时明显理论体系尚未完成,第二本书改动很大,第三本书基本形成比较好的体系。 三本书综合看好一点。 第三本最好,第二本还行,第一本比较差  

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