Insanely Simple 在线电子书 图书标签: 苹果 Apple 乔布斯 商业 疯狂地简约 设计 计算机 美国
发表于2024-06-09
Insanely Simple 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
一般,也就记住了几个段子,比如教主之前坚持给iMac命名为Macman,比如教主考虑过出免费的os X,开机前放一分钟广告啥的
评分叙述的方式很有意思,但老乔是神这一套我不买账
评分作者显然是真爱乔帮主,副标题明显应该替代主标题,Dell&Microsoft哭晕在厕所。基本上成功学就是只要你成功了你想归功于什么都可以,所以这本书差不多就这样套的啦~干货就是终于让我懂了好多之前看不懂的各种时尚大牌的广告
评分一般,也就记住了几个段子,比如教主之前坚持给iMac命名为Macman,比如教主考虑过出免费的os X,开机前放一分钟广告啥的
评分这本书告诉我们:乔布斯是伟大的产品经理和品牌策划,他的信仰就是一切从简、“两点之间直线最短”。 乔布斯引用亨利·福特: “If you ask people what they want, they'd say a faster horse.” 很真实的道理了。 作者的跪舔以及一点也不simple的写作方式实在拉低阅读体验…
Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.
Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.
这个时代各种信息或者知识等都太杂乱了,急需能够帮我们理清思路的方法论。 这本书讲的就是简洁的方法论,如何在沟通,营销,产品等方面,保持简洁、决然状态,哪怕对于个人的生活,读后感觉对自己都是一个鞭策。 简洁是一种武器,用来对治生活的复杂,世界的芜杂,解救我吧!
评分 评分说也奇怪,我是替我朋友去图书馆拿书搬书(我很高)的时候,无意间看到了这本书,一开始吸引我的事它的封面,i,让我眼前一亮,然后预感它应该和我想要的东西一样,那就是简洁,我很喜欢欧美那边国家尤其是德国的简洁的生活作息,在很多方面都融入了简洁的意味。 书中主要是一...
评分 评分我发现这个译者(王岑卉)翻译的书我好像都很有兴趣读,或者是因为黑天鹅的企划案实在是做的太好,能够直击读者的心灵,抓住需求。感觉现在不管是工作还是生活当中都充满着各种琐碎的事务让人疲于应付,精力在不知不觉当中被消耗殆尽,随之而去的也是对生活和工作的热情和创造...
Insanely Simple 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024