Insanely Simple 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Segall, Ken 作者

Portfolio

译者

2012-4-26 出版日期

240 页数

£ 14.99 / USD 25.95 价格

丛书系列

9781591844839 图书编码

Insanely Simple 在线电子书图书标签: 苹果 Apple 乔布斯商业疯狂地简约设计计算机美国

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发表于2025-01-26

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Insanely Simple 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Insanely Simple 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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How to differentiate big organization and great organization? Direct reporting and quick decision-making.

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这本书要讲的东西不多，所以会有一种拼凑的感觉，里面几乎都是乔布斯的一些insanely事迹。

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叙述的方式很有意思，但老乔是神这一套我不买账

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作者显然是真爱乔帮主，副标题明显应该替代主标题，Dell&Microsoft哭晕在厕所。基本上成功学就是只要你成功了你想归功于什么都可以，所以这本书差不多就这样套的啦~干货就是终于让我懂了好多之前看不懂的各种时尚大牌的广告

Insanely Simple 在线电子书著者简介

Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.

Insanely Simple 在线电子书图书目录

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Insanely Simple 在线电子书图书描述

Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.

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