Insanely Simple pdf epub mobi txt 电子书 下载 2025
Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.
- 苹果
- Apple
- 乔布斯
- 商业
- 疯狂地简约
- 设计
- 计算机
- 美国
Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.
具体描述
读后感
一开始是被简单的外壳吸引，误打误撞的打开了这本书。 然后就一直看一直看。 不得不说，这本书整体感觉就很简洁。 而且整本书都围绕着这个主题， 没有什么废话。 让人看着很舒服。 其次，这本书主要是讲述了乔布斯对于简洁的疯狂才得以使苹果如此强大，正是很多公司对于简洁的...
评分在初三的政治课堂上，我记住了“生产力是人们利用自然、改造自然和生产物质资料的能力”这句话，那么“再一次，改变世界”的苹果智能机产生，算不算一种全新的生产力呢? 关乎手机，苹果没有出现之前，音乐的、摄像的、存储的、通讯录的等等各种差异化描述的产品千奇百怪，仿佛...
评分毫无疑问，这又是一本讲乔布斯的书。但凡一个人成为了“伟人”或者“神”，总会有各种各样的书籍讨论他，正如当年GE的韦尔奇退休那会儿。 乔布斯，自不例外，且可能只会更甚。 因为，他是一个令无数人为之信服、着迷的人，是创造了世界的“乔帮主”。 有一本日本禅师的讲话...
评分毫无疑问，这又是一本讲乔布斯的书。但凡一个人成为了“伟人”或者“神”，总会有各种各样的书籍讨论他，正如当年GE的韦尔奇退休那会儿。 乔布斯，自不例外，且可能只会更甚。 因为，他是一个令无数人为之信服、着迷的人，是创造了世界的“乔帮主”。 有一本日本禅师的讲话...
评分习惯了经常做摘录，偶而写笔记。 做给自己，加深记忆，也以备回顾；分享给朋友，仁者见仁。同样的作品即使同一人，不同时期，选区的核心，看到的内容，理解的本质都是不同。但保留分享无意增多了不同见解的数量。 走进乔布斯疯狂简洁的世界，寻找学习属于自己简洁。晚安！ 1、...
用户评价
非常烂，这种蹭热点写的书以后不会再碰了。成书逻辑是围绕某一热点，寻求一个片面结论后再找证据自证。核心观点漏洞百出，讲给当事人听的话更是笑掉大牙。作者还好意思说很遗憾没在乔布斯死之前出版，你这么不要脸老乔知道么。
评分作者显然是真爱乔帮主，副标题明显应该替代主标题，Dell&Microsoft哭晕在厕所。基本上成功学就是只要你成功了你想归功于什么都可以，所以这本书差不多就这样套的啦~干货就是终于让我懂了好多之前看不懂的各种时尚大牌的广告
评分Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains. - Steve Jobs
评分Being brutal and being respected are not mutually exclusive. In fact, showing a little of that brutal honesty at the right time is a pretty good way to earn respect.
评分叙述的方式很有意思，但老乔是神这一套我不买账
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