Insanely Simple 在線電子書 圖書標籤: 蘋果 Apple 喬布斯 商業 瘋狂地簡約 設計 計算機 美國
發表於2024-09-26
Insanely Simple 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
brutality
評分作者顯然是真愛喬幫主,副標題明顯應該替代主標題,Dell&Microsoft哭暈在廁所。基本上成功學就是隻要你成功瞭你想歸功於什麼都可以,所以這本書差不多就這樣套的啦~乾貨就是終於讓我懂瞭好多之前看不懂的各種時尚大牌的廣告
評分Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains. - Steve Jobs
評分敘述的方式很有意思,但老喬是神這一套我不買賬
評分好書值得推薦!
Ken Segall first started working with Steve Jobs in 1985 at NEXT's advertising agency, Ammirati & Puris. After Steve's return to Apple in 1997, Ken was appointed TBWAChiatDay's creative director for Apple and went on to work on Apple advertising for the next 14 years, including the legendary "Think Different" campaign.
Apple is the world's most iconic company. It creates products that people fall in love with - and then markets them with spectacular success. Ken Segall has been behind much of that marketing for many years. He created the 'i', encouraged us to 'Think Different', and in the process played a key role in Apple's resurrection. Now he gives us a rare insight into one of the core principles that drive's Apple's success: simplicity. Inspired by Steve Jobs, this is an obsession that starts at the top of Apple and cascades throughout the entire global organisation. It dictates the way Apple is structured, the way it innovates and the way it speaks to its customers. Simplicity is a guideline, a style, a goal and a measuring stick. In "Insanely Simple" Ken brings the principles of simplicity to life in the context of milestone moments in Apple history. He explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And he provides principles that readers can use in their own careers and companies. We can all learn something from Apple. The power of simplicity can help anyone stand out in a complicated world.
作者是长期跟苹果和乔布斯合作的广告营销策划公司,苹果赚你的钱容易,来自于乔布斯的严谨、苛刻般的追求极致;但是愿意让乔布斯付费,能赚到乔布斯钱的公司一定有什么不一样。 所以我一口气在一天之内读完本书。不仅仅是因为翻译质量几乎没有什么瑕疵和可以挑剔的地方,译作语...
評分这个时代各种信息或者知识等都太杂乱了,急需能够帮我们理清思路的方法论。 这本书讲的就是简洁的方法论,如何在沟通,营销,产品等方面,保持简洁、决然状态,哪怕对于个人的生活,读后感觉对自己都是一个鞭策。 简洁是一种武器,用来对治生活的复杂,世界的芜杂,解救我吧!
評分整本书那么厚 - - 其实 一个小册子就应该说玩的内容 - - 就是简洁而已.... 既然说的是简洁 你倒是简洁点啊! 看来本书作者出书的时候 真是一点也不简洁 ...
評分这两天在地铁上开始翻阅这本书,难以理解的是我居然被感动了。这种体验很难在这类型的书上发生,以至于我依依不舍般的花了两天时间看完这本书。这本书的作者肯·西格尔,曾担任宝马、IBM、NeXT和苹果公司的创意总监,是与史蒂夫·乔布斯共事17年的广告狂人。乔布斯对于他来说,...
評分我发现这个译者(王岑卉)翻译的书我好像都很有兴趣读,或者是因为黑天鹅的企划案实在是做的太好,能够直击读者的心灵,抓住需求。感觉现在不管是工作还是生活当中都充满着各种琐碎的事务让人疲于应付,精力在不知不觉当中被消耗殆尽,随之而去的也是对生活和工作的热情和创造...
Insanely Simple 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024