Statistical Methods in Customer Relationship Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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V. Kumar 作者

John Wiley & Sons

译者

2012-9-11 出版日期

290 页数

GBP 66.95 价格

Hardcover

丛书系列

9781119993209 图书编码

Statistical Methods in Customer Relationship Management 在线电子书图书标签: CRM

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发表于2024-11-27

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Statistical Methods in Customer Relationship Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Statistical Methods in Customer Relationship Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Statistical Methods in Customer Relationship Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Statistical Methods in Customer Relationship Management 在线电子书图书描述

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.

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