The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing pdf epub mobi txt 电子书 下载 2025

Al Ries is a legendary branding strategist, bestselling author and originator of the concept of Positioning.

In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing. Marketing was traditionally thought of as communications, but successful brands are those that find an open hole in the mind and then become the first to fill the hole with their brand name.

Since 1994, Al has run Ries & Ries, a consulting firm with his partner and media darling daughter Laura Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing.

When Advertising Age magazine choose the 75 most important ad moments of the last 75 years celebrating the publication's 75th anniversary. The emergence of positioning came in at number #56. Ad Age commented on how the concept remains just as relevant in today's environment, "The positioning era doesn't end. What became a part of the marketing lexicon in the early '70's holds its own in the textbooks of today."

Al currently writes a monthly marketing column for AdAge.com and appears on the RiesReport.com. Al's favorite activities include snorkeling, horseback riding and driving with the top down. He resides in Atlanta, Georgia, with his wife, Mary Lou.

Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.

出版者:HarperBusiness
作者:Al Ries
出品人:
页数:143
译者:
出版时间:1994-4
价格:128.00元
装帧:Paperback
isbn号码:9780887306662
丛书系列:
图书标签:
  • 营销 
  • 市场营销 
  • 商业 
  • market 
  • 经典 
  • Marketing 
  • 市场 
  • 经济 
  •  
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Book Description

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

From Library Journal

Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles.

                             - William W. Sannwald, San Diego P.L.

Book Dimension

length: (cm)20.6                 width:(cm)13.5

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22条商规:美国CEO最怕被竞争对手读到的商界奇书

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这本书里面的内容并不多,难能可贵的是废话少,22条每一条都值得细细研究,反复读。经典就是经典,无需置疑。 针对第一法则: 如果你不能做第一品牌,那么就要做第一品牌的对立面,并且在攻击时绝不能手软 阶梯定位法则: 对于一般人而言,对于同一品种的品牌,通常人们只能...  

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反者,动之道——《22条商规》 瞬间,我成了爱丽丝,掉入一个陌生的世界。一切都很陌生,需要寻找一把又一把钥匙,去开一扇又一扇门,不停放大又缩小自己,以适用这个陌生的世界。以便能够享受这个世界的美妙之处。 人生之所以叫人生,因为每天都是新鲜,都未可知。...  

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If u can not be first in a category, setup a new category u can be first in.

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前十章就够了

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花了10多个小时,终于速读完这本《The 22 Immutable Laws of Marketing》(22条商规)。这是这辈子读完的第一本英文原著,大意上能理解,查了30多个单词,记了十多条笔记,很有成就感!那些无法析出的部分,相信在看完10本、20本、50本英文书后,会渐渐产生效果。总要记得:每次努力都不会白费!更关键的是: 突破自己,进入新世界,这种感觉很棒!

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很简短,很经典,原版的读起来也比较有意思,不会有翻译误差

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商业经典中的经典

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