The 22 Immutable Laws of Marketing 在線電子書 圖書標籤: 營銷 市場營銷 商業 market 經典 Marketing 市場 經濟
發表於2024-05-20
The 22 Immutable Laws of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
副標題是violate them at your own risk, 我感覺傻傻apply也是有risk的。套路那麼多不應該纔用143頁草草解釋啊!
評分商業見的“萬有定律”,很經典
評分讀過跟沒有讀過似乎沒什麼區彆
評分副標題是violate them at your own risk, 我感覺傻傻apply也是有risk的。套路那麼多不應該纔用143頁草草解釋啊!
評分大概3.5星,主要這本書寫於13年前,當時的市場格局和現在差異很大。而且此書所描述的大多數法則其實是在競爭者實力伯仲之間的情況,産品都沒有太大的問題,而且也不犯錯誤。簡而言之,該書描述的是一個成熟市場的市場運作法則,有很多基於推測因此偏理論化,實踐之前應該仔細想過哪些是可以應用到,哪些不是?
Al Ries is a legendary branding strategist, bestselling author and originator of the concept of Positioning.
In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing. Marketing was traditionally thought of as communications, but successful brands are those that find an open hole in the mind and then become the first to fill the hole with their brand name.
Since 1994, Al has run Ries & Ries, a consulting firm with his partner and media darling daughter Laura Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing.
When Advertising Age magazine choose the 75 most important ad moments of the last 75 years celebrating the publication's 75th anniversary. The emergence of positioning came in at number #56. Ad Age commented on how the concept remains just as relevant in today's environment, "The positioning era doesn't end. What became a part of the marketing lexicon in the early '70's holds its own in the textbooks of today."
Al currently writes a monthly marketing column for AdAge.com and appears on the RiesReport.com. Al's favorite activities include snorkeling, horseback riding and driving with the top down. He resides in Atlanta, Georgia, with his wife, Mary Lou.
Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.
Book Description
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles.
- William W. Sannwald, San Diego P.L.
Book Dimension
length: (cm)20.6 width:(cm)13.5
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22條商規:美國CEO最怕被競爭對手讀到的商界奇書
字字珠玑,第一个进入一个新种类,并启用全新的品牌名字,而不是简单的品牌延伸,更有助于消费者对你的产品清晰认知.是消费者的认知,不是产品本身,才是营销活动和宣传最首要考虑的因素. 在一个产品种类,若做不到第一位,仍然有机会保持和提升自己应有的市场份额,那就是不要模仿先行...
評分这本书非常的薄,仅144页。我花了大概3-4个小时就读完了,估计是我最快读完的一本英文书,主要是语言非常简单,而且很薄。 市场营销不是我的专长,我没有办法鉴定这些军规的正确性,但是从逻辑上判断,这些军规值得信服。加上这本书的作者也写了其他很多的畅销书,比如非常有...
評分字字珠玑,第一个进入一个新种类,并启用全新的品牌名字,而不是简单的品牌延伸,更有助于消费者对你的产品清晰认知.是消费者的认知,不是产品本身,才是营销活动和宣传最首要考虑的因素. 在一个产品种类,若做不到第一位,仍然有机会保持和提升自己应有的市场份额,那就是不要模仿先行...
評分//22条商规中,阿尔·里斯与杰克·特劳特为消除市场营销过程的神秘与误区,总结了他们数年来对市场基本原理和问题的研究,把他们的研究成果浓缩归纳成影响与决定市场营销成功和失败的22条法则。 他们以深入浅出、精练的语言告诉读者,当你理解并掌握市场营销法...
評分字字珠玑,第一个进入一个新种类,并启用全新的品牌名字,而不是简单的品牌延伸,更有助于消费者对你的产品清晰认知.是消费者的认知,不是产品本身,才是营销活动和宣传最首要考虑的因素. 在一个产品种类,若做不到第一位,仍然有机会保持和提升自己应有的市场份额,那就是不要模仿先行...
The 22 Immutable Laws of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024