The 22 Immutable Laws of Marketing 在線電子書 圖書標籤: 營銷 市場營銷 商業 market 經典 Marketing 市場 經濟
發表於2025-02-16
The 22 Immutable Laws of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025
BU老大推薦的簡單實用的marketing經驗定律,與結構化的Value Prop相得益彰。
評分副標題是violate them at your own risk, 我感覺傻傻apply也是有risk的。套路那麼多不應該纔用143頁草草解釋啊!
評分If u can not be first in a category, setup a new category u can be first in.
評分花瞭10多個小時,終於速讀完這本《The 22 Immutable Laws of Marketing》(22條商規)。這是這輩子讀完的第一本英文原著,大意上能理解,查瞭30多個單詞,記瞭十多條筆記,很有成就感!那些無法析齣的部分,相信在看完10本、20本、50本英文書後,會漸漸産生效果。總要記得:每次努力都不會白費!更關鍵的是: 突破自己,進入新世界,這種感覺很棒!
評分如何占據直覺的高地。
Al Ries is a legendary branding strategist, bestselling author and originator of the concept of Positioning.
In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing. Marketing was traditionally thought of as communications, but successful brands are those that find an open hole in the mind and then become the first to fill the hole with their brand name.
Since 1994, Al has run Ries & Ries, a consulting firm with his partner and media darling daughter Laura Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing.
When Advertising Age magazine choose the 75 most important ad moments of the last 75 years celebrating the publication's 75th anniversary. The emergence of positioning came in at number #56. Ad Age commented on how the concept remains just as relevant in today's environment, "The positioning era doesn't end. What became a part of the marketing lexicon in the early '70's holds its own in the textbooks of today."
Al currently writes a monthly marketing column for AdAge.com and appears on the RiesReport.com. Al's favorite activities include snorkeling, horseback riding and driving with the top down. He resides in Atlanta, Georgia, with his wife, Mary Lou.
Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.
Book Description
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the "22 Laws." Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the "Law of Focus" states that the most powerful concept in marketing is "owning" a word in the prospect's mind, such as Crest's owning cavities and Nordstrom's owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors' earlier titles.
- William W. Sannwald, San Diego P.L.
Book Dimension
length: (cm)20.6 width:(cm)13.5
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22條商規:美國CEO最怕被競爭對手讀到的商界奇書
The 22 Immutable Laws of Marketing,中文译名是《22条商规》,属于营销类经典丛书。里面提到的22条基本定律,每一条都隐含着声名显赫的企业,诸如GE,通用,IMB,丰田,成败兴衰的经验和教训,每一条都价值千金。此书也被誉为企业CEO“最怕竞争对手读到的奇书” 说实话,...
評分《破晓—以弱胜强》已经超越了定位,《22条商规》很多就是在炒冷饭,而且还缺乏重点,相比来说《破晓—以弱胜强》的规则、方法、流程更为明确和清晰,而且逻辑结构更为严密、也更易用于实战。所以,还是看《破晓—以弱胜强》好了! 下面是从《破晓—以弱胜强》摘的和定位...
評分花了2天时间,带着无比激动地心情,看完了《22条商规》,其中提出的22条准则其实之间是有相互关联的,不能单一的看待某个规则。最难的就在这里,在市场营销的整个过程中,时刻从全局出发、从长远考虑,去设计每一个现实的营销活动。以下是这22条商规的概述,对我来讲,写这篇文...
評分这本书里面的内容并不多,难能可贵的是废话少,22条每一条都值得细细研究,反复读。经典就是经典,无需置疑。 针对第一法则: 如果你不能做第一品牌,那么就要做第一品牌的对立面,并且在攻击时绝不能手软 阶梯定位法则: 对于一般人而言,对于同一品种的品牌,通常人们只能...
評分在豆瓣开了一个专栏,主要写投资自我管理方面,欢迎关注:http://read.douban.com/column/93927/ 这几个定律让人惊异,此书的作者和本人平时所想的东西有几分相似,遇见一人走在前头是件十分不错的事——我们都在划分意识空间,并且在意识空间中提取出基本的规律。(参见最小...
The 22 Immutable Laws of Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025