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Book Description
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
From Booklist
Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."
David Siegfried
Book Dimension
length: (cm)23.4 width:(cm)16
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别独自用餐
法拉奇绿讯营销咨询顾问公司的创建者和首席执行官,还是 《INC.》、《华尔街日报》及《哈佛商业评论》专栏作家。他先前曾担任过德勤顾问公司和喜达屋国际酒店集团的市场总监,还担任过好莱坞著名知名媒体营销公司——YaYa Media的首席执行官,现居住于洛杉矶和纽约。
[美]塔尔•雷兹
《小型商业财富》的一名编辑,为《INC》、 《耶路撒冷邮报》、《旧金山纪事报》和《GQW》供稿,现居住于纽约。
现在很多人在工作上的沟通都倾向于用微信或者QQ,尽可能不选择用电话,估计见面就更不愿意了。很不同的是,我一直都倾向于用电话来沟通,面谈则是必要的沟通方式。电话里的沟通不如面谈来得更为清晰透彻。也许大家真的是有社交恐惧症,文字沟通能够给到足够的反应时间,但我却...
评分我们大部分人已经知道,在这个世界上任何两个人之间只需要通过六个中间人就可以互相认识。这是怎样实现的? Because some of those people know many, many more people than the rest of us. 这本书就是教你成为这种super-connectors(超级交际枢纽)。 本书作者...
评分人脉的重要性是放之四海而皆准的,更何况是在人口众多、潜规划较复杂的中国,你要办点什么事儿,里头或上头没人,那哪成?所以,对一个想把生活过得更舒服一点的人来说,人脉的价值和重要性,想必谁也无须对他多费口舌。那些涉世未深、没什么人脉的人费尽心思想经营自己...
评分最近读的书里这本可以说是最好的了,整本都写的很实在。但是要总结也简单——我为人人,人人为我。 本来想推荐给办公室里的其他同事,但最终却只为其中一人做了推荐。我的原因是,其他人缺少书中所强调的真诚。 可是这样又似乎陷入了自相矛盾。我是否缺少对其他同事的真诚呢...
评分最近读的书里这本可以说是最好的了,整本都写的很实在。但是要总结也简单——我为人人,人人为我。 本来想推荐给办公室里的其他同事,但最终却只为其中一人做了推荐。我的原因是,其他人缺少书中所强调的真诚。 可是这样又似乎陷入了自相矛盾。我是否缺少对其他同事的真诚呢...
推荐给所有去歪果念本科的童鞋们看!
评分记得以前对这种类型的书非常地不屑一顾,而如今面对社会的时候发现其实圆融并不和理想矛盾,只要心诚就行。这本书还是很不错的,此类书中也算经典了吧。
评分题目起得太功利了,内容还是挺真诚的。有选择地学习。
评分推荐给所有去歪果念本科的童鞋们看!
评分很佩服作者的一路经历 要勇于尝试 但某些完全不适合我这个阶段……
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