法拉奇绿讯营销咨询顾问公司的创建者和首席执行官,还是 《INC.》、《华尔街日报》及《哈佛商业评论》专栏作家。他先前曾担任过德勤顾问公司和喜达屋国际酒店集团的市场总监,还担任过好莱坞著名知名媒体营销公司——YaYa Media的首席执行官,现居住于洛杉矶和纽约。
[美]塔尔•雷兹
《小型商业财富》的一名编辑,为《INC》、 《耶路撒冷邮报》、《旧金山纪事报》和《GQW》供稿,现居住于纽约。
在线阅读本书
Book Description
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
From Booklist
Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."
David Siegfried
Book Dimension
length: (cm)23.4 width:(cm)16
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别独自用餐
因为时间关系,泛泛地把这本书读了一遍,很多东西还有待消化,理解,以及在具体的生活环境中去实践。但是不得不说,仅此就已经获得了很多珍贵的启发和感悟。 这本书被定义为一本攻略,或者类似于指南,手册和技术之类的工具书,因而很容易让人产生误解,以为读了此书,就能掌...
评分1、成功的关键是慷慨大方:在社交中通行的不是贪图便利,而是慷慨大方。 2、明确你的人生目标:你的才能与渴望的交集就是你内心的激情。什么是你最兴奋的事?你做什么事时会觉得时间过得飞快? 3、为发展人际关系设定计划:打造交际网络是有过程的,你的计划应当包括以下三份:...
评分 评分因为时间关系,泛泛地把这本书读了一遍,很多东西还有待消化,理解,以及在具体的生活环境中去实践。但是不得不说,仅此就已经获得了很多珍贵的启发和感悟。 这本书被定义为一本攻略,或者类似于指南,手册和技术之类的工具书,因而很容易让人产生误解,以为读了此书,就能掌...
评分人脉的重要性是放之四海而皆准的,更何况是在人口众多、潜规划较复杂的中国,你要办点什么事儿,里头或上头没人,那哪成?所以,对一个想把生活过得更舒服一点的人来说,人脉的价值和重要性,想必谁也无须对他多费口舌。那些涉世未深、没什么人脉的人费尽心思想经营自己...
赞!看了半个月终于看完了。帮助职业成长的好书!我同事看到标题还以为我一直在看减肥书,哈哈哈哈
评分很不错,看中文版,做了长长的思维导图,有空的话把笔记弄上,感谢@Hammer_
评分花了足足半年才读完的书。需要好好体味。能排在所有读过的书前十的位置。堪称人脉学糟粕中的一朵奇葩。
评分不要消失,消失是最大的失败。
评分表示我还是在一个人吃饭
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