法拉奇綠訊營銷谘詢顧問公司的創建者和首席執行官,還是 《INC.》、《華爾街日報》及《哈佛商業評論》專欄作傢。他先前曾擔任過德勤顧問公司和喜達屋國際酒店集團的市場總監,還擔任過好萊塢著名知名媒體營銷公司——YaYa Media的首席執行官,現居住於洛杉磯和紐約。
[美]塔爾•雷茲
《小型商業財富》的一名編輯,為《INC》、 《耶路撒冷郵報》、《舊金山紀事報》和《GQW》供稿,現居住於紐約。
在綫閱讀本書
Book Description
YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.
From Booklist
Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."
David Siegfried
Book Dimension
length: (cm)23.4 width:(cm)16
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彆獨自用餐
在google或百度上输入“Never eat alone”,会看到许多人在搜寻、打听哪里能找到这本美国2005年出版的英文书,还可以看到热心人翻译出来的片段。 现在,这本书的中文版已经出版了:《别独自用餐》,施光宇译。(此前台湾还出过一种中文版。) 作者基思•法拉奇(...
評分本书根本上讲的就是如何做人做事。今年我翻译的书里提到了《Never Eat Alone》,所以买来读了。国外作者的书引用都比较多,如果花时间把一本书里引用的其它书都看完,估计要至少3个月时间,其中还包括很多根本没有中译版的书。 美国商业社会是非常功利的,能写成这样也算是不错...
評分现在参加《别独自用餐》新书抢购,将有机会获得免费用餐名额,“新年你不再一个人,我们一起,别独自用餐!” 活动报名时间:2010年12月15日至2011年1月14日 就餐时间:2011年1月15日(星期六) 中午11点30——13:30 就餐地点:大白鲨火锅超市(朝阳路店),朝阳区东八里庄5...
評分人际、沟通……关于人脉经营的一切,我都不擅长。这书可以说是极对症下药的。但,因为我懒,最终这本书极可能是我看而有感,感而无行的。所以,这里我就不评论什么了,只摘录书中部分语录,希望借此使有行动力的人们关注到此书,并能从中有所收获。 一、思路 “...
評分在google或百度上输入“Never eat alone”,会看到许多人在搜寻、打听哪里能找到这本美国2005年出版的英文书,还可以看到热心人翻译出来的片段。 现在,这本书的中文版已经出版了:《别独自用餐》,施光宇译。(此前台湾还出过一种中文版。) 作者基思•法拉奇(...
記得以前對這種類型的書非常地不屑一顧,而如今麵對社會的時候發現其實圓融並不和理想矛盾,隻要心誠就行。這本書還是很不錯的,此類書中也算經典瞭吧。
评分花瞭足足半年纔讀完的書。需要好好體味。能排在所有讀過的書前十的位置。堪稱人脈學糟粕中的一朵奇葩。
评分讀之前帶著鄙視心情覺得又是成功學 讀完後悔沒早讀
评分錶示我還是在一個人吃飯
评分花瞭足足半年纔讀完的書。需要好好體味。能排在所有讀過的書前十的位置。堪稱人脈學糟粕中的一朵奇葩。
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