Book Description

Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.

Schlosser's myth-shattering survey stretches from California's subdivisions, where the business was born, to the industrial corridor along the New Jersey Turnpike, where many of fast food's flavors are concocted. Along the way, he unearths a trove of fascinating, unsettling truths -- from the unholy alliance between fast food and Hollywood to the seismic changes the industry has wrought in food production, popular culture, and even real estate.

Amazon.com's Best of 2001

On any given day, one out of four Americans opts for a quick and cheap meal at a fast-food restaurant, without giving either its speed or its thriftiness a second thought. Fast food is so ubiquitous that it now seems as American, and harmless, as apple pie. But the industry's drive for consolidation, homogenization, and speed has radically transformed America's diet, landscape, economy, and workforce, often in insidiously destructive ways. Eric Schlosser, an award-winning journalist, opens his ambitious and ultimately devastating exposé with an introduction to the iconoclasts and high school dropouts, such as Harlan Sanders and the McDonald brothers, who first applied the principles of a factory assembly line to a commercial kitchen. Quickly, however, he moves behind the counter with the overworked and underpaid teenage workers, onto the factory farms where the potatoes and beef are grown, and into the slaughterhouses run by giant meatpacking corporations. Schlosser wants you to know why those French fries taste so good (with a visit to the world's largest flavor company) and "what really lurks between those sesame-seed buns." Eater beware: forget your concerns about cholesterol, there is--literally--feces in your meat.

Schlosser's investigation reaches its frightening peak in the meatpacking plants as he reveals the almost complete lack of federal oversight of a seemingly lawless industry. His searing portrayal of the industry is disturbingly similar to Upton Sinclair's The Jungle, written in 1906: nightmare working conditions, union busting, and unsanitary practices that introduce E. coli and other pathogens into restaurants, public schools, and homes. Almost as disturbing is his description of how the industry "both feeds and feeds off the young," insinuating itself into all aspects of children's lives, even the pages of their school books, while leaving them prone to obesity and disease. Fortunately, Schlosser offers some eminently practical remedies. "Eating in the United States should no longer be a form of high-risk behavior," he writes. Where to begin? Ask yourself, is the true cost of having it "your way" really worth it?

　　　　　　　　　　　　　　　　　　　　　　　　　　　--Lesley Re

From Publishers Weekly

HSchlosser's incisive history of the development of American fast food indicts the industry for some shocking crimes against humanity, including systematically destroying the American diet and landscape, and undermining our values and our economy. The first part of the book details the postwar ascendance of fast food from Southern California, assessing the impact on people in the West in general. The second half looks at the product itself: where it is manufactured (in a handful of enormous factories), what goes into it (chemicals, feces) and who is responsible (monopolistic corporate executives). In harrowing detail, the book explains the process of beef slaughter and confirms almost every urban myth about what in fact "lurks between those sesame seed buns." Given the estimate that the typical American eats three hamburgers and four orders of french fries each week, and one in eight will work for McDonald's in the course of their lives, few are exempt from the insidious impact of fast food. Throughout, Schlosser fires these and a dozen other hair-raising statistical bullets into the heart of the matter. While cataloguing assorted evils with the tenacity and sharp eye of the best investigative journalist, he uncovers a cynical, dismissive attitude to food safety in the fast food industry and widespread circumvention of the government's efforts at regulation enacted after Upton Sinclair's similarly scathing novel exposed the meat-packing industry 100 years ago. By systematically dismantling the industry's various aspects, Schlosser establishes a seminal argument for the true wrongs at the core of modern America.(Jan.) Forecast: This book will find a healthy, young audience; it's notable that the Rolling Stone article on which this book was based generated more reader mail than any other piece the magazine ran in the 1990s.

From Library Journal

What McDonaldization has done to our health, economy, and culture; from a National Magazine Award winner.

From Booklist

Everyone frets about the nutritional implications of excessive dining at America's fast-food emporia, but few grasp the significance of how fast-food restaurants have fundamentally changed the way Americans eat. Schlosser documents the effects of fast food on America's economy, its youth culture, and allied industries, such as meatpacking, that serve this vast food production empire. Starting with a young woman who makes minimum wage working at a Colorado fast-food restaurant, Schlosser relates the oft-told story of Ray Kroc's founding of McDonald's. The author also tells about the development of the franchise method of business ownership and the health and nutrition implications of fast-food consumption. In a striking chapter, Schlosser gives a glimpse into the little-known world of chemically engineered flavorings, both natural and artificial. The coming together of so many diverse social, scientific, and economic trends in a single industry makes this book a relevant, compelling read and a cautionary tale of the many risks generated by this ubiquitous industry.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Mark Knoblauch

From AudioFile

This is all-out attack on the fast food industry. With great passion, Schlosser takes on this new American icon and greets with bitter sarcasm the statements of the fast food executives who say they care about workers and consumers. This is a lively book written in journalistic fashion, and Rick Adamson captures the character of the book in his reading. He reads with a clear voice and an even pace, never stumbling over the complex names of bacteria found in meat. Sometimes the pace seems too slow and his reading overdramatic, but that may be due to the character of the text. Schlosser's description of those injured at meat-packing plants is the most compelling portion, and his description of a caring restaurant owner shows that the industry is not entirely run by cretins. M.L.C.

Book Dimension

length: (cm)19.7 　　　 　　　　　 　　　　　 width:(cm)12.8