The proven leadership philosophies behind Starbucks incredible brand loyalty. Joseph Michelli, author of the blockbuster The Starbucks Experience, explains the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the global recession - one of the few true turnaround stories of this time. Michelli establishes five simple principles that Starbucks applied to build long-term global sustainability - Savor and Elevate, Love to Be Loved, Reach for Common Ground, Mobilize the Connection, Cherish and Challenge Your Legacy - which can be used in any company, in any industry. Joseph Michelli is the bestselling author of The Starbucks Experience, The New Gold Standard, Prescription for Excellence, and The Zappos Experience.
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非常丰富的一本书，星巴克的文化、市场、品牌、运营、合作、国际化各个方面都涵盖了
评分非常丰富的一本书，星巴克的文化、市场、品牌、运营、合作、国际化各个方面都涵盖了
评分非常丰富的一本书，星巴克的文化、市场、品牌、运营、合作、国际化各个方面都涵盖了
评分My seventh Bring it with you when you go to Starbucks
评分My seventh Bring it with you when you go to Starbucks
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