Jordan B. Peterson is a Canadian clinical psychologist, self-help writer, cultural critic, and professor of psychology at the University of Toronto. His main areas of study are in abnormal, social, and personality psychology, with a particular interest in the psychology of religious and ideological belief, and the assessment and improvement of personality and performance.

Peterson grew up in Fairview, Alberta. He earned a B.A. degree in political science in 1982 and a degree in psychology in 1984, both from the University of Alberta, and his Ph.D. in clinical psychology from McGill University in 1991. He remained at McGill as a post-doctoral fellow for two years before moving to Massachusetts, where he worked as an assistant and an associate professor in the psychology department at Harvard University. In 1998, he moved to the University of Toronto as a full professor. He authored Maps of Meaning: The Architecture of Belief in 1999, a work in which examined several academic fields to describe the structure of systems of beliefs and myths, their role in the regulation of emotion, creation of meaning, and motivation for genocide.

In 2016, Peterson released a series of videos on his YouTube channel in which he criticized the Canadian government's Bill C-16. He subsequently became involved in several public debates about the bill that received significant media coverage.

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.

Humorous, surprising, and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.

What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant, and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure, and responsibility, distilling the world's wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith, and human nature while transforming and ennobling the mind and spirit of its listeners.