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Billion Dollar Lessons

简体网页||繁体网页
Paul B. Carroll 作者
Portfolio Trade
译者
2009-08-25 出版日期
336 页数
USD 16.00 价格
Paperback
丛书系列
9781591842897 图书编码

Billion Dollar Lessons 在线电子书 图书标签: 商业  创业  决策  管理  研究失败  决策陷阱  business  NonFiction   


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Billion Dollar Lessons 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Billion Dollar Lessons 在线电子书 用户评价

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点评:这本书的作者,针对过去25年中所出现的大多数商业失败案例,进行了详细归纳总结并归纳出了七条最最常见的导致失败的战略,其中包括synergy, financial planning, rollups, "staying the course," adjacencies, "riding" technology, and consolidation,比较好玩儿的是,这些策略其实也是很多公司成功的秘密原因,但是为什么同样的策略导致不同的结果,这本书里面运用各种例子进行了实际分析,最后也提出了一个关于Devil‘s Advocate的解决方案,全书结构清晰,论述稍显冗余,推荐阅读,3.5星

评分

又是在一年快要过去的时候读到了今年最喜欢的书。劣币驱除良币的情形哪里都有,这么好的书,读的人却很少。别人都追求成功,而我喜欢研究失败。“告诉我会死哪儿,我便永不会去那”才是信条。作者提倡在企业运营过程中,将轮换制的魔鬼代言人给制度化。之所以这么做,是因为企业决策的过程中,会首先受到情感或者生理性的不理性思维的诱导,譬如锚定偏见,基本归因谬误,陈述谬误,过度自信,确认偏误;即使都是理性人,依然受束于组织局限以及激励机制不一致的问题,譬如CEO期权造成过度风险承担,过度紧密的人际关系反而造成反思的缺失以及对于对手的非人化处理,组织结构导致的旧部门不愿意接受新产品害怕自己的地位受损,以及策划策略的手段不完善,比如忽视假设的独立性和相应的正确概率,忽视结果对假设的敏感程度等。

评分

点评:这本书的作者,针对过去25年中所出现的大多数商业失败案例,进行了详细归纳总结并归纳出了七条最最常见的导致失败的战略,其中包括synergy, financial planning, rollups, "staying the course," adjacencies, "riding" technology, and consolidation,比较好玩儿的是,这些策略其实也是很多公司成功的秘密原因,但是为什么同样的策略导致不同的结果,这本书里面运用各种例子进行了实际分析,最后也提出了一个关于Devil‘s Advocate的解决方案,全书结构清晰,论述稍显冗余,推荐阅读,3.5星

评分

又是在一年快要过去的时候读到了今年最喜欢的书。劣币驱除良币的情形哪里都有,这么好的书,读的人却很少。别人都追求成功,而我喜欢研究失败。“告诉我会死哪儿,我便永不会去那”才是信条。作者提倡在企业运营过程中,将轮换制的魔鬼代言人给制度化。之所以这么做,是因为企业决策的过程中,会首先受到情感或者生理性的不理性思维的诱导,譬如锚定偏见,基本归因谬误,陈述谬误,过度自信,确认偏误;即使都是理性人,依然受束于组织局限以及激励机制不一致的问题,譬如CEO期权造成过度风险承担,过度紧密的人际关系反而造成反思的缺失以及对于对手的非人化处理,组织结构导致的旧部门不愿意接受新产品害怕自己的地位受损,以及策划策略的手段不完善,比如忽视假设的独立性和相应的正确概率,忽视结果对假设的敏感程度等。

评分

又是在一年快要过去的时候读到了今年最喜欢的书。劣币驱除良币的情形哪里都有,这么好的书,读的人却很少。别人都追求成功,而我喜欢研究失败。“告诉我会死哪儿,我便永不会去那”才是信条。作者提倡在企业运营过程中,将轮换制的魔鬼代言人给制度化。之所以这么做,是因为企业决策的过程中,会首先受到情感或者生理性的不理性思维的诱导,譬如锚定偏见,基本归因谬误,陈述谬误,过度自信,确认偏误;即使都是理性人,依然受束于组织局限以及激励机制不一致的问题,譬如CEO期权造成过度风险承担,过度紧密的人际关系反而造成反思的缺失以及对于对手的非人化处理,组织结构导致的旧部门不愿意接受新产品害怕自己的地位受损,以及策划策略的手段不完善,比如忽视假设的独立性和相应的正确概率,忽视结果对假设的敏感程度等。

Billion Dollar Lessons 在线电子书 著者简介


Billion Dollar Lessons 在线电子书 图书目录


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Billion Dollar Lessons 在线电子书 图书描述

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he'd been called in. The man said he assumed he was being fired. Watson told him, 'Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons'. In "Billion-Dollar Lessons", Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies again and again. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Lesson One: The Cold Hard Facts - Between 1981 and 2006, 423 major publicly held U.S. companies with combined assets totaling $1.5 trillion filed for bankruptcy. Hundreds more took huge write-offs, discontinued major operations, or were acquired under duress. Again and again, companies follow the same wrong-headed strategies that brought down businesses in the past. The sub-prime mortgage crisis that cost companies tens of billions of dollars in 2007 and 2008 echoes the ill-conceived strategies that pushed Green Tree Financial and Conseco into bankruptcy years earlier. Tom Watson's executive's $10 million lesson seems cheap by comparison. Lesson Two: Failure Patterns - Carroll and Mui found that the number one cause of failure was misguided strategy - not sloppy execution, poor leadership, or bad luck. These strategic errors fall into seven categories, including: pursuing nonexistent synergies: Quaker Oats' purchase of Snapple was supposed to capitalize on distribution synergies but instead led to a $1.7 billion write-off; moving into an 'adjacent' market that isn't really adjacent: Avon decided its 'culture of caring' qualified it to operate retirement homes; subsequent write-offs totaled $545 million; and, buying more problems than efficiencies through misguided consolidation: despite pioneering the discount department store years before Sam Walton came along, Ames Department Stores flubbed consolidation efforts, landing in bankruptcy twice before eventually liquidating. Lesson Three: Avoid Making the Same Mistakes - But there's light at the end of the tunnel: "Billion-Dollar Lessons" provides proven methods that managers, boards, and even investors can adopt to avoid making the same mistakes. While there's no way to guarantee success, this book draws on vivid, off-the-beaten-track examples to help you avoid failure by showing you how to thoroughly assess potentially disastrous strategies before they bring your company down. Required Reading: Think of "Billion-Dollar Lessons" as the flip side of Good to Great, but just as eye- opening and essential as that business classic. There's enormous value in learning from companies that lost millions (if not billions) in pursuit of strategies that led to spectacular flameouts. Everyone makes mistakes, but why make the same mistakes over and over?

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